The managers of a company tell their employees that customer service is the company's top priority. However, the employees view making sales as the top priority of the company. What the managers tell employees are_________ whereas the views of the employees are Espoused values, enacted values Enacted values, espoused values Narratives, observable artifacts Observable artifacts, narratives

51) ______ is where a firms management tries to impose goals or enforce goals and strategies on a business a) Edit tactic b) Intervention tactic c) Participation tactic d) Persuasion tactic

A cosmetic company opened an online store that created competition with many of its existing salespeople. The corporate office created a(n) __________ conflict.

This type of dimension measures consumers’ interactions from a post originating from a specific account. This also allows Analysts/Strategists to segment metrics on a variety of different social media behaviors.   Engagement names   Customers' content   Demographics targets   Collective segmenting   According to Nathan David, in order to amplify audience’ reach on social media, businesses are often required to pursue __________ _ advertising.     Owned media   Earned media   Paid media   Organic media search   Since the customer online journey frequently involves search engines, it is the primary role of businesses to ensure that search engines are enhanced in order to increase __________ because customers usually have extremely high intent to take action.   Website effectiveness…

Critical Thinking In the buying center, the gatekeeper controls information flow to others in the center. Thus, the gatekeeper determines which possible sellers are heard and which are not. Does the gatekeeper have too much power? What policies might be implement- ed to make sure that all possible sellers are treated fairly?

When companies follow the key factors of Corporate Social Responsibility, a usually results, thus Multiple Choice positive public image; attracting more customers positive public image; repelling more customers negative public image; attracting more customers tax benefit; increasing profits negative public image; repelling more customers O