91.Which of the following statements about a strategic communication plan is not true? a.It may involve both lean and rich media channels. b.It is typically created by corporate leaders. c.It is sequenced so that one message never overlaps another. d.It helps the company reach multiple audiences. e.It typically involves multiple messages in face-to-face and technology-assisted formats.
91.Which of the following statements about a strategic communication plan is not true?
a.It may involve both lean and rich media channels.
b.It is typically created by corporate leaders.
c.It is sequenced so that one message never overlaps another.
d.It helps the company reach multiple audiences.
e.It typically involves multiple messages in face-to-face and technology-assisted formats.
92.Which of the following is not an example of synchronous communication?
a.You send a text while watching a video-conference presentation.
b.You IM the corporate delivery service while talking to a customer about his missing delivery.
c.You deliver a speech with PowerPoint slides while watching the reaction of your manager out of the corner of your eye.
d.You read email with both text and video components open at the same time.
e.You attend a web seminar while forwarding slides to a coworker who is not participating in the seminar.
93.Which of the following would be the best action for building a relationship with a manager in another division?
a.an emailed report on your responsibilities and accomplishments
b.a voice message left on the manager's phone
c.a face-to-face meeting in a neutral meeting room
d.an invitation to download your vlog
e.a Facebook friend request
94.A private company network for people outside of the company is a(n)
a.Internet.
b.extranet.
c.blog.
d.intranet.
e.tweet.
95.Which of the following is not a true statement about print communication?
a.It is considered official and formal.
b.Its use is declining.
c.Some companies no longer use it for internal communication.
d.It is still used for individual pay or benefit information.
e.It is not appropriate for job applications.
96.Which of the following guidelines for online communication is least likely to protect both you and your employer from problems?
a.In your message, you identify yourself as a company employee but add "my opinion only" to messages and posts.
b.You don't cite or reference customers or suppliers without their prior approval.
c.You avoid sharing proprietary company information about products or strategies with anyone outside of the company.
d.You don't insult or disparage your employer or any specific employee, even if specific names are not mentioned.
e.You avoid doing anything online that would not be acceptable in a face-to-face situation in your workplace.
97.When clothing retailer Gap Inc. discovered that some suppliers allegedly used under-age workers to make its clothing, the company quickly stopped selling these products, launched an investigation, and publicly committed to sever ties to any implicated suppliers. These actions are an example of
a. situational ethics.
b.corporate whitewashing.
c.religious ethics.
d.corporate social responsibility.
e.minimal compliance with the law.
98.Which one of the following is a true statement about a personal code of ethics?
a.They parallel or mirror the legal rules of society.
b.They are typically formed in childhood.
c.They are universal and apply across all cultures.
d.They represent our beliefs about whether an action will benefit us or others.
e.They are primarily defined by the organizations we work for.
99.Companies use ____ to provide portable audio or video content about their products and services.
a. wikis
b.microblogs
c.voice mail
d.podcasts
e.texting
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