8a) Managing Vertical Relationships What is one reason why contact lens manufacturers are reluctant to sell their lenses through the Internet? Search costs are low, so the Internet sales are too competitive. The Internet price is too high due to double marginalization. Doing so reduces the incentives of retailers to provide point-of-sale services. They are afraid of antitrust lawsuits.

10) In recent years, large retailers have been shifting from bricks-and-mortar operation to an online strategy for the reasons described in three of the following four entries. Select the fourth one, the least plausible entry. (Choose one.)   a. Bricks-and-mortar retailing allows customers to touch and see products before they buy, but customers don't care about doing this much anymore.     b. Bricks-and-mortar stores have trouble keeping track of the shelf location of specific items, which means customers are often unable to inspect a product or comparison shop when they get to the store.   c. Customers depend upon reviews of products by previous customers, a feature largely missing in bricks-and-mortar shopping.   d. Bricks-and-mortar retailing usually requires the customer to travel physically to a store as contrasted with the greater convenience of online commerce.

DO NOT GIVE ME AN ANSWER THAT IS ALREADY THERE. THEY ARE NOT FULLY WHAT I AM LOOKING FOR TO ANSWER THE QUESTION.  MGMT Bakehouse Inc (MBI), supplies bread, cakes and other specialty products, to a large percentage of the country; to the following customer types. Retailers e.g. supermarkets, who sell baked goods to the public, and MGMT Bakehouse Inc delivers to the retailers. Wholesalers also sell to the public, but come to MGMT Bakehouse Inc directly to collect their baked goods. Finally institutions like hotels and hospitals, to whom MGMT Bakehouse Inc delivers directly, buy baked goods to incorporate into offering for their clients e.g. guests menus and patient meal plans.From the ordering of flour and other ingredients to the processing of cash, receivables and payables, the company uses an integrated ERP with a common database for all of its business processes. Internally MGMT Bakehouse Inc is organized into the following departments: Production which bakes the bread; Distribution…

DEF Corporation is an online shopping platform based in Australia. What factor would be least appropriate to consider in a merger and acquisition?a. The service provided by a target firm involved in IT solutionsb. The size and profitability of the target firm when it plans close the latter and decrease competition.c. The synergies obtained from a target firm that provides a somewhat related product or serviced. The geography and region of the target firm when it plans to expand to a more global market