The barrier to entry that helps reduce the threat of new entrants for an incumbent firm using a cost-leadership strategy would mean _______ 1.Having a substantially lower cost compared to competitors 2.Being able to charge a higher price than competitors 3.Having a substantially higher cost compared to competitors 4.Being able to command a higher cost than competitors from its suppliers

The barrier to entry that helps reduce the threat of new entrants for an incumbent firm using a cost-leadership strategy would mean _______ 1.Having a substantially lower cost compared to competitors 2.Being able to charge a higher price than competitors 3.Having a substantially higher cost compared to competitors 4.Being able to command a higher cost than competitors from its suppliers

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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