8. Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of: A. technological environment B. legal environment C. economic environment D. ecological environment

Is the range of PETA’s actions acceptable? Why does the group use controversial tactics? What are its sources of power in corporate campaigns?

Dolce and Gabbana: Racism, Stereotypes or Being Funny?On November 21, 2018, in Shanghai, China, millions of dollars and 500 viewers were at stake ina one hour fashion show featuring the major fashion brand Dolce & Gabbana (D&G). However,the brand instead cancelled the show only hours before it was scheduled to begin aftercontroversial video advertisements and private Instagram messages, allegedly sent by StefanoGabbana himself, went viral. The predominant accusation—that the videos were racist—was seenas justification for subsequent boycotts by Chinese celebrities and models. In fact, to the Chinese,saw the public viewing the videos as an insult to their national identity, the series had othersevere consequences. Chinese e-platforms, stopped carrying D& G.How could D&G repair the damage done to its reputation, especially in China?The Controversial VideoThe three 40-second videos were released on D&G’s Instagram, Twitter, and Facebookprofiles, as well as its Weibo…

Imagine a soft drinks company developed an organic juice and sold it with the label "boost your immune system" without providing any scientific evidence that the drink had any substantive positive impact on one's immune system. This would be an example of _____________ in advertising.   product misplacement brand misperception exaggerated claims greenwashing