Ethics Marketers in numerous industries can benefit from conducting market research on children. What do you think is the youngest age that would be appropri- ate to conduct research on a child? Why did you select this age?
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- What actions have food marketers taken to stem the threat of a ban on marketing to children?MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?What is an online social network site? What arethe guidelines for marketers operating in onlinecommunities and social networking sites?