8. 10 Advertising ($ thousands) 2. 3. 2. Sales ($ millions)

As a Sales Head for a consumer durable firm, you wish to have sales forecast trends based on past sales rendered. Briefly describe the methods of forecasting future demand on the basis of past sales.

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

Assuming you are the marketing executive for a major international airline flying in/out of Sydney. Your airline has 4 classes of passengers: first class, business class, premium economy class and economy class. Describe the market for the first class, business class, premium economy and economy class seats (i.e. who are the people who would likely to fly first, business and economy class). How do we know? Give reasons to support your answer.

what is Nissan's car company sales for the past 7 years?

Which modeling techniques are suitable to build a predictive model ? (Multiple answer may be correct)   Group of answer choices Multiple linear regression Classification tree Logistic regression Clustering

A diminishing marginal impact, in which each next ad gets fewer exposures than the preceding ad, is a common cause of nonlinearity in advertising response models.   Is it true or false?

Using the PESTEL analysis, identify and explain the environmental factors that could affect the launch and commercialization of the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking. Describe the factors and their potential impacts on your product.

4-2 Consider the following sample data for the relationship between advertising budget and sales for Product A: Observation 1 2 3 4 5 6 7 8 9 10 Advertising ($) 80,000 80,000 90,000 100,000 100,000 110,000 120,000 120,000 130,000 140,000 Sales ($) 499,000 477,000 546,000 614,000 623,000 653,000 747,000 714,000 785,000 858,000   What is the predicted sales quantity for an advertising budget of $108,000? Please round your answer to the nearest integer. Note that the correct answer will be evaluated based on the full-precision result you would obtain using Excel.

Which brand is the most vulnerable, i.e., of which brand consumers are more likely to switch to another brand? Brand C Brand B Brand A