In the context of behavioral segmentation, who among the following would be a target customer? A) Mary, who recently got married B) Peter, who recently changed his job C) Sam, who recently graduated from university D) Bruce, who opened a fresh fruit shop in the city E) Michael, who is planning a trip to Japan for vacation
In the context of behavioral segmentation, who among the following would be a target customer? A) Mary, who recently got married B) Peter, who recently changed his job C) Sam, who recently graduated from university D) Bruce, who opened a fresh fruit shop in the city E) Michael, who is planning a trip to Japan for vacation
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In the context of behavioral segmentation, who among the following would be a target customer?
A) Mary, who recently got married
B) Peter, who recently changed his job
C) Sam, who recently graduated from university
D) Bruce, who opened a fresh fruit shop in the city
E) Michael, who is planning a trip to Japan for vacation
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