6.Business and Industry Profile. This section provides an overview of the industry and market segment. Market size and growth trends Significant industry trends Strength of major companies in the market Competitor’s market share. Competitors’ products and strategies
6.Business and Industry Profile. This section provides an overview of the industry and market segment. Market size and growth trends Significant industry trends Strength of major companies in the market Competitor’s market share. Competitors’ products and strategies
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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required to prepare a business plan for a new ice cream business (not an existing business/company).
6.Business and Industry Profile. This section provides an overview of the industry and
market segment.
Market size and growth trends
Significant industry trends
Strength of major companies in the market
Competitor’s market share.
Competitors’ products and strategies
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