Flip Floppy, a shoe-manufacturing company, created a marketing initiative in several countries called "free run" to increase the market for sneakers among adolescents. The company's marketing approach paid off with sales in the first half of 2013 growing nearly 20 percent. The "free run" marketing approach is an example of the consumer market segmentation known as demographic segmentation. ( a) True ( b) False

Flip Floppy, a shoe-manufacturing company, created a marketing initiative in several countries called "free run" to increase the market for sneakers among adolescents. The company's marketing approach paid off with sales in the first half of 2013 growing nearly 20 percent. The "free run" marketing approach is an example of the consumer market segmentation known as demographic segmentation. ( a) True ( b) False

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers

Problem 1VC

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