5. What is the difference between emotions and moods? What are the basic emotions and moods? Are emotions rational? What functions do they serve?

Critically analyse the below proposal from the Financial Conduct Authority and critically evaluate the legal principles and regulations involved in preventing similar actions of greenwashing. < "FCA proposes new rules to tackle greenwashing Press Releases First published: 25/10/2022 < In a bid to clamp down on greenwashing, the Financial Conduct Authority (FCA) is proposing a package of new measures including investment product sustainability labels and restrictions on how terms like 'ESG', 'green' or 'sustainable' can be used. < The measures are among several potential new rules which will protect consumers and improve trust in sustainable investment products. The work forms part of the commitment made in the FCA's ESG Strategy and Business Plan to build trust and integrity in ESG-labelled instruments, products and the supporting ecosystem. < There has been growth in the number of investment products marketed as 'green' or making wider sustainability claims. Exaggerated, misleading or…

Since Facebook and similar sites already know so much about their users, why should shoppers be concerned about their privacy when making purchases there?

Products in ________ categories often require more advertising to establish a unique image than do products that provide distinct benefits.

DR COFFEE&DONUTS HOW A The picture above was taken by me in New York City. This was an independent sidewalk vendor selling among other things, coffee and donuts. How does this picture relate to trademark law? Discuss.

Select a peer reviewed journal article on burntout. Provide a summary of the article and include a critique of the limitations of the study. Discuss why this information is important to generalist practice. Is there a need for additional studies on this topic?

Does the Federal Trade Commission address this issue? Go to http://www.ftc.gov and search for guidelines for small business advertising or e-commerce. What does Jane risk in making false claims in her ads?

4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

Help me please ?

Fill in the following gaps without explanation. I need answers only.   1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities.   2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______.   3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments.   4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets.   5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______.   6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________.   7. The rate at which an innovative new product category…