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- Describe various steps followed by the marketing managers while developing an effective marketing communication ?Write clear explanation and discusion about Integrated marketing communication matrix and also provide good justification about all the tools that they select.Explain in your own words why marketing is principally about communication.
- For your Communication / promotion program, include the following: Tagline for the global promotional campaign Communication objectives (SMART) Plan to implement an IMC Modela) Identify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a differentiation strategy to promote your product and create a competitive advantage.b) Discuss the challenges marketers face with international market segmentation.Discuss the following Socio-cultural Theory in Advertising: • Covert and Ostensive Communication • Visual Metaphor in Advertising • Advertising and Cultural Context • Advertising and Semiotics
- Marketing management is the analysis, planning, implementation, and maintain beneficial exchanges with target of programs designed to create, build, and for the purpose of achieving organizationalExplain business-to-consumer (B2C)e-marketing.When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC?
- Briefly explain marketing communication mix, its objectives and process?subject: Technology marketing write how can you sell me the old model RadioGive written answer with explanation and conclusion Explain the differences between frequency marketing and affinity marketing programs. Give an example of each.