4) research uses a small number of non-representative cases, un- structured data collection, and non statistical data analysis: a. Secondary data b. Mechanical observation c. Qualitative d. Quantitative

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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research uses a small number of non-representative cases, un-
structured data collection, and non statistical data analysis:
a. Secondary data
b. Mechanical observation
e. Qualitative
d. Quantitative
Transcribed Image Text:research uses a small number of non-representative cases, un- structured data collection, and non statistical data analysis: a. Secondary data b. Mechanical observation e. Qualitative d. Quantitative
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