An industry analysis is a business function conducted by business owners and other individuals to assess their respective business environments. Michael Porter’s 5 competitive forces is one tool, which can be used to conduct an industry analysis. Based on this, answer the following question. 1. Using National Commercial Bank Jamaica Limited; give details of the intensity of rivalry among the players (firms) in the banking industry.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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An industry analysis is a business function conducted by business owners and other individuals to assess their respective business environments. Michael Porter’s 5 competitive forces is one tool, which can be used to conduct an industry analysis. Based on this, answer the following question.

1. Using National Commercial Bank Jamaica Limited; give details of the intensity of rivalry among the players (firms) in the banking industry.

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An industry analysis is a business function conducted by business owners and other individuals to assess their respective business environments. Michael Porter’s 5 competitive forces is one tool, which can be used to conduct an industry analysis. Based on this, answer the following question.

1. Using National Commercial Bank Jamaica Limited; give details of the intensity of rivalry among the players (firms) in Jamaica's banking industry.

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