Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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36
Transcribed Image Text:b. higher fees for marketing less-popular
c. DVD titles at a discounted or wholes
d. distribution rights to certain movies fre
e. strong bargaining power in negotiation
36. Brands are built through
a customer awareness
b. data assets
c. excessive advertising
d. customer profiling
customer experience
e.
37. Collaborative filtering is a classification of
a is used to gather user ratings and calcul
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