Homework Help is Here – Start Your Trial Now!
Business
Operations Management
A researcher wants to study the effect of a price change on the sales of various brands of a certain product. Assume the market is made up of four brands - W, X, Y and Z - and the price change (decrease) for brand W is introduced immediately after time t0. Assume every respondent buys exactly one unit of the product in each period. Data on number of respondènts buying each brand in each period, based on a panel, are as follows: 1, W Y W 175 25 100 to 25 25 25 50 50 0. Z 25 Note: Confine your attention only to the data presented. Assume the world starts at to and stops after ti and the strategies of brands X, Y, and Z are unchanged between to and ti. a) Based on the data, is the price change for brand W successful? Focus on the market share as the relevant criterion. Show the calculations b) How many individuals in total switched brands between periods to and t1? Show your calculations.

A researcher wants to study the effect of a price change on the sales of various brands of a certain product. Assume the market is made up of four brands - W, X, Y and Z - and the price change (decrease) for brand W is introduced immediately after time t0. Assume every respondent buys exactly one unit of the product in each period. Data on number of respondènts buying each brand in each period, based on a panel, are as follows: 1, W Y W 175 25 100 to 25 25 25 50 50 0. Z 25 Note: Confine your attention only to the data presented. Assume the world starts at to and stops after ti and the strategies of brands X, Y, and Z are unchanged between to and ti. a) Based on the data, is the price change for brand W successful? Focus on the market share as the relevant criterion. Show the calculations b) How many individuals in total switched brands between periods to and t1? Show your calculations.

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
See similar textbooks
icon
Related questions
Question
100%
Question 1. A researcher wants to study the effect of a price change on the sales of various brands of a certain product. Assume the market is made up of four brands - W, X, Y and Z- and the price change (decrease) for brand W is introduced immediately after time t0. Assume every respondent buys exactly one unit of the product in each period. Data on number of respondents buying each brand in each period, based on a panel, are as follows: W W 175 25 0. to 100 25 25 Y 25 0. 50 Z 50 0. 25 Note: Confine your attention only to the data presented. Assume the world starts at to and stops after ti and the strategies of brands X, Y, and Z are unchanged between to and ti. a) Based on the data, is the price change for brand W successful? Focus on the market share as the relevant criterion. Show the calculations b) How many individuals in total switched brands between periods to and t1? Show your calculations.
Transcribed Image Text:Question 1. A researcher wants to study the effect of a price change on the sales of various brands of a certain product. Assume the market is made up of four brands - W, X, Y and Z- and the price change (decrease) for brand W is introduced immediately after time t0. Assume every respondent buys exactly one unit of the product in each period. Data on number of respondents buying each brand in each period, based on a panel, are as follows: W W 175 25 0. to 100 25 25 Y 25 0. 50 Z 50 0. 25 Note: Confine your attention only to the data presented. Assume the world starts at to and stops after ti and the strategies of brands X, Y, and Z are unchanged between to and ti. a) Based on the data, is the price change for brand W successful? Focus on the market share as the relevant criterion. Show the calculations b) How many individuals in total switched brands between periods to and t1? Show your calculations.
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps with 1 images

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.
SEE MORE TEXTBOOKS