13:An organization recognizes that its current billing system has become a strategic liability and has asked its top manager to oversee development of a new electronic approach to be completed in five years. Which operational strategy should be undertaken to meet this goal? A:Changing the vision statement to incorporate the new billing system B:Investigating the organization's technology needs so the new billing system is supported C:Creating new metrics to monitor the output of the current billing system D:Announcing to the customer base that a new billing system will be installed soon

13:An organization recognizes that its current billing system has become a strategic liability and has asked its top manager to oversee development of a new electronic approach to be completed in five years. Which operational strategy should be undertaken to meet this goal? A:Changing the vision statement to incorporate the new billing system B:Investigating the organization's technology needs so the new billing system is supported C:Creating new metrics to monitor the output of the current billing system D:Announcing to the customer base that a new billing system will be installed soon

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 1C

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