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1. Think back to a purchase you made in the past. What are subtle cues that might have influenced your purchase decisions you may not have noticed? 2. Tell me about a time your emotions were the driving force behind a purchase you made. 3. Think of one of your favorite brands. What thoughts, feelings, and memories are evoked when you think about this brand? 4. Taking neuromarketing into consideration, think of a study you could implement for a company that would seem like it would lead to a very small change, yet sales could be drastically increased. Take the examples of Google, Amazon, iPhone, and the cookie experiment into consideration. 5. Tell me about a time a purchase decision was easy for you to make. Tell me about a purchase decision was very difficult to make. What was the difference between the two purchase decisions?

1. Think back to a purchase you made in the past. What are subtle cues that might have influenced your purchase decisions you may not have noticed? 2. Tell me about a time your emotions were the driving force behind a purchase you made. 3. Think of one of your favorite brands. What thoughts, feelings, and memories are evoked when you think about this brand? 4. Taking neuromarketing into consideration, think of a study you could implement for a company that would seem like it would lead to a very small change, yet sales could be drastically increased. Take the examples of Google, Amazon, iPhone, and the cookie experiment into consideration. 5. Tell me about a time a purchase decision was easy for you to make. Tell me about a purchase decision was very difficult to make. What was the difference between the two purchase decisions?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Think back to a purchase you made in the past. What are subtle cues that might have influenced your purchase decisions you may not have noticed? 2. Tell me about a time your emotions were the driving force behind a purchase you made. 3. Think of one of your favorite brands. What thoughts, feelings, and memories are evoked when you think about this brand? 4. Taking neuromarketing into consideration, think of a study you could implement for a company that would seem like it would lead to a very small change, yet sales could be drastically increased. Take the examples of Google, Amazon, iPhone, and the cookie experiment into consideration. 5. Tell me about a time a purchase decision was easy for you to make. Tell me about a purchase decision was very difficult to make. What was the difference between the two purchase decisions?
Transcribed Image Text:1. Think back to a purchase you made in the past. What are subtle cues that might have influenced your purchase decisions you may not have noticed? 2. Tell me about a time your emotions were the driving force behind a purchase you made. 3. Think of one of your favorite brands. What thoughts, feelings, and memories are evoked when you think about this brand? 4. Taking neuromarketing into consideration, think of a study you could implement for a company that would seem like it would lead to a very small change, yet sales could be drastically increased. Take the examples of Google, Amazon, iPhone, and the cookie experiment into consideration. 5. Tell me about a time a purchase decision was easy for you to make. Tell me about a purchase decision was very difficult to make. What was the difference between the two purchase decisions?
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