1. Which of the following most accurately summarizes the main sets of forces affecting organizations? A. Existing and potential competitors, suppliers, customers and substitute products or service B. External stakeholders, management and staff C. Government, competitors and consumers D. General environmental factors, competitive forces, factors internal to the organization and the interests of stakeholders

1. Which of the following most accurately summarizes the main sets of forces affecting organizations? A. Existing and potential competitors, suppliers, customers and substitute products or service B. External stakeholders, management and staff C. Government, competitors and consumers D. General environmental factors, competitive forces, factors internal to the organization and the interests of stakeholders

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 11DRQ

See similar textbooks

Similar questions

Take an organization of your choice and and give a brief description concerning: i. what it produces or sells ii. the industry it belongs to iii. the sector of the economy it belongs to iv. the government regulators in the sector 1. Conduct an environmental analysis for that organization i. Scan the organization's environment and identify at least 10 factors that affect the survival of the organization. ii. Monitor those factors (may be actual or based on assumed changes) iii. Forecast those factors into the next three years (assume how the factors will change in the next three years) iv. Do an assessment of the effects of the factors on the organization (how will those factors affect the organization in the next three veare and
Which of the following is an example of external business factor? A profit B customer C technology D employee
For the successful implementation of category management strategy, it is vital to obtain the acceptance and support of internal stakeholders. Explain how this acceptance and support can be best achieved
Assessment of significant corporate decisions if both organizations, in relation to both purchasing& supply chain management for H&M and marks & spencer
Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potential
1. Individual and group factors influence consumer decision making and mayeventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer. 2. Essentially, the planning of the purchasing and supply chain function entails managing the function for the future. Outline the purpose of the three levels of management within the context of the purchasing and supply chain function.
The boundaries of any industry consist of a the scope of product or services b the geographic scope C the level of competition d both a and b
1. Definition problems of marketing. 2. Definition market gaps of marketing.
] there are seven (7) service positioning strategies mentioned ; by attribute, by price or quality , competitive, by service benefits, by leadership, and by excellence. Pick 2 or 3 of these and talk about services you are familiar with that utilize those positioning strategies.
There are five different core customer and marketplace concepts. 1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power. 2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers. 3. Value and satisfaction are key building blocks for customer relationships. 4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience. 5. A market is the set of all…
Conduct an analysis of the marketing processes/activities of /for Catherine's Peak Pure Spring Water (Located in Jamaica) You are required to do the following: Give a brief history of the company. This should include but is not limited to: the portfolio of products/services, the needs and wants to be filled by the selected product key players (competition) in the industry and the company’s overall position in the industry.
3 multiple choice please select a b or c thanks :) A company at "Stage 1" in the adoption of corporate sustainability principles, likely emphasizes the costs involved in adopting sustainable business principles sees the adoption of sustainability principles as a means to avoid risk. has fully integrated sustainability principles throughout the organization. Indra Nooyi, the former CEO of PepsiCo describes how she led an effort to the company being a "better corporate citizen." She advises other companies who wish to adopt a "Performance with Purpose" approach to consider all of the following except: Hire a Chief Sustainability Officer to oversee all aspects of the initiative. Adapt the strategy to accommodate the needs of local markets. Form partnerships and coalitions with NGOs and other companies. The author of the article "Social-Impact Efforts that Create Real Value" argues that effective strategic ESG programs____________. assure all ESG-related issues receive equal…