1. Prepare the company's current contribution margin income statement. 2. Calculate the change in operating income that would result from implementing each of the following independent strategy alternatives. Compare each alternative to the current operating income as you calculated in Requirement 1. Consider each alternative separately. a. Alternative 1: The company believes volume will increase by 20% if salespeople are paid a commission of 5% of the sales price rather than the current $5 per unit. b. Alternative 2: The company believes that spending an additional $2,000 on advertising would increase sales volume by 12%. C. Alternative 3: The company is considering raising the selling price to $94 but believes volume would drop by 24% as a result. d. Alternative 4: The company would like to source the product from domestic suppliers who charge S13 more for each unit. Management believes that the "Made in the USA" label would increase sales volume by 20% and would allow the company to increase the sales price by $6 per unit. In addition, the company would have to spend an additional $1.500 in marketing costs to get the word out to potential customers of this change.

Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $19,000 in fixed costs to the $128,000 currently spent. In addition, Mary is proposing that a 5% price decrease ($20 to $19) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $12 per pair of shoes. Management is impressed with Mary’s ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

"Disk  City,  Inc.,  is  a  retailer  for  digital  video  disks.  The  projected  net  income  for  the  current  year  is  $200,000 based on a sales volume of 200,000 video disks. Disk City has been selling the disks for $16 each. The variable costs consist of the $10 unit purchase price of the disks and a handling cost of $2 per disk. Disk City’s annual fixed costs are $600,000. Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 30 percent. (Ignore income taxes.). "Required: 1.Calculate Disk City’s break-even point for the current year in number of video disks. 2.What will be the company’s net income for the current year if there is a 10 percent increase in projected unit sales volume? 3.What volume of sales (in dollars) must Disk City achieve in the coming year to maintain the same net income as projected for the current year if the unit selling price remains at $16? 4.In order to cover a 30 percent increase in…

McGilla Golf is evaluating a new line of golf clubs. The clubs will sell for $950 per set and have a variable cost of $415 per set. The company has spent $150,000 for a marketing study that determined the company will sell 50,000 sets per year for seven years. The marketing study also determined that the company will lose sales of 9,000 sets of its high-priced clubs. The high-priced clubs sell at $1,450 and have variable costs of $590. The company also will increase sales of its cheap clubs by 12,000 sets. The cheap clubs sell for $475 and have variable costs of $210 per set. The fixed costs each year will be $9.4 million. The company has also spent $1 million on research and development for the new clubs. The plant and equipment required will cost $29.4 million and will be depreciated on a straight-line basis to a zero salvage value. The new clubs also will require an increase in net working capital of $2.4 million that will be returned at the end of the project. The tax rate is 24…