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- You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. please answer number 3 only the two failed companies must be in Brazil when it comes to exportingYou are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. please answer number 3 only the two failed companies must be in BrazilWhat are 3 benefits associated with small scale market entry?
- In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market. *** chose company is Coca-Cola 1. Target customers and size of target market - understanding customers in the new market 2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors 3. Environmental analysis and cultural effects - how to appeal the target audience 4. Partnerships - strategic foreign partnerships as a part of market entry? 5. Barriers to entry - plans to overcome major hurdles35. What is global competitiveness index? How would the index benefit the international marketing planner of an SME firm of your choice?12. In bullet points, outline at least 4 (four) differences between domestic marketing and international marketing activities?
- Why should marketers be aware of the BRIC countries? Multiple Choice They are a microcosm of the rest of the world. They have had the most dramatic changes in culture and consumer buying patterns. They have stable population growth, which makes them easier to study. They represent almost half the world's population. They are likely to be the source of most market growth.Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
- Conduct an evaluation of the strategies to determine which strategy a local firm in your country that wishes to enter an international market should utilize.You are operating in Trinidad and want to market your Petroleum Gas to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.Apple is also known as a master marketer. How has it managed the balance between localizing and globalizing its marketing mix: product, price, place, and promotion?