1. How has Lululemon handled various ethical issues that it has faced over the last few years? 2. How has the ethical culture of Lululemon impacted its relationship with customers and employees? 3. To avoid negative publicity and ethical challenges, what steps should Lululemon take to improve its stakeholder relationship?

You have taken a position with a big beverage producer as a consultant. Make sure your marketing plan includes a discussion of and description of the steps that may be performed to boost the company's internet visibility. Prior to going live, make sure all pages have been tested extensively.

1. Give example of a marketing communication that failed for you. Use your social media account to find this instance of failure. Now check this out   https://www.bbc.com/reel/playlist/100-women?vpid=p07r9vbn

Your team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words)   ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)

Consider the following excerpt regarding advertising agencies: The latest study on advertising agency performance from the Incorporated Society of British Advertisers found that agencies are failing to provide adequate service, to develop trusting relationships, be innovative, be efficient, control costs, and keep their promises. Agency staff are difficult to reach, planners are lack- ing when it comes to monitoring and evaluating advertising, creatives still do not listen to advertisers’ concerns or understand their target markets, and production departments fail to deliver value for money or meet budgets. On a grander scale, the majority of advertisers do not feel that their agencies provide co Given the problems plaguing advertising agencies, discuss how an integrated cost management system could help individual ad agencies become more competitive.

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Don't use Ai

Ethics One of the potential opportunities offered byneuromarketing is the capability to look at patternsin brain activity and identify (a) how the presence ofdifferent product attributes and variations of those attributes can help 10 predict what choices a consume,prior to their actually making those choices, (b) andhow those attributes can be manipulated to influenceother choices without the consumer realizing the impact that those changes are having on their choices.Do you believe that marketets should be able to usethis type of knowledge to their advantage? Would youhave any personal qualms with doing so?

Critically evaluate the following four statements to prove or disprove them. Make use of one to two retail clothing brands to support your position. NOTE: Use no more than two retail clothing brands per statement. Different brands may be used for each statement. Brand consumption is used to mark social class boundaries.

Would it be worthwhile for Wellness Gataways to spend either $12,000 or $30,000 for advertising on November 20? If so, which figure would you recommend?