1. Explain (with at least one example for each) the following pricing strategies: a. Two-part pricing b. Payment pricing c. Decoy pricing d. Price bundling e. Captive pricing
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- Pricing strategies are often carried out by companies in the industry to maintain their presence in the industry, especially for companies that have market power. a. What is meant by “Limit Pricing” and “Predatory Pricing”, are the two strategies different, explain the difference if any? b. The "Chain Store Paradox" generally occurs in which price strategy from the possible strategies in question a, explains the paradox?Which of the following price adjustment strategies involves reducing prices to reward customer responses such as volume purchases, paying early, or participating in sales-support programs? O a. discount and allowance pricing O b. captive product pricing O c. dynamic pricing O d. product bundle pricing O e. product line pricing A Moving to another question will save this response. « < Question 26 TOSHIBA DEL SNI PAA FB F10 F12 F9 BACK SPACE 7 V 8A99 0 TYYIUDescriptive Profile of the Pricing Policies & Practices of Selected Industry:1. New Products Pricing Policy2. Product Mix Strategies3. Price Adjustment Strategies4. Price Changes5. Legal and or Ethical Issues on Pricing Policies & Practices
- Price Analysis: market-driven pricing models 1. Describe the process of market-driven analysis and explain when it would be a useful tool. 2.Describe life cycle costs and the value of the life cycle cost method? Cost analysis: 3.Define the major types of cost? 4.What is breakeven analysis? 5. Define target pricing and describe when to use such a tool.Chapter 11 – Pricing StrategyDiscuss why it is important to consider pricing from a strategic rather than a tactical perspective.Chapter 13 – Sales, Digital, and Direct Marketing StrategiesDiscuss whether the internet may replace conventional catalogs and direct mail methods of promotion.18Tny ana deecribe the factors to consider when setting prices and nev product pricing and its general pricing approaches (ABM_PM11-ilae-17) Discuss the structure of distribution channels, Ite functions, and the nature of supply chain management (ABM_PM11-Hla-e-18) Define and Identify relevant promotlonal tools, namely, advertising, sales promotion, personal selling, public relations, and direct marketing to create awareness and persuade the target market to buy the product or patronize the service (ABM_PM11-lla-e-19) What I Know Pretest for thls Chapter Directions: From the pool words Inside the box, choose the appropriate term for each description below. Promotion packaging goodwll Undifferantiated goods solution product advertiaing madium target return prielng communication boost labeling publicity thred sold 1. The 2. The Is the first element in the marketing mix. serves to contain and protect, and, sometimes, identify and promote the product. 3. packaging, or on the product…
- PRICING STRATEGY 1. How do sellers will give satisfaction to buyers? 2. What will be the buyers can give to sellers in return? 3. How will the buyer and seller relationship exist or maintain?Legal and Ethical Issues on Pricing Policies & Practices 1.Select a current legal and ethical issue on the company’s pricing policies and practices. 2.Identify the source or online link of the aforementioned article. (Article should be within 2015-2022) 3.Identify the problem. 4.Give two (2) solutions to the problem. 5.Determine the PROs and CONs of each of the solution. 6.Select the best solution. Discuss briefly. Thank you in advance for your help!! :)5- Airlines are known to jack up fares when peak travel season approaches, and they typically run their fare sales around slow seasons. This is an example of a ________ pricing strategy Group of answer choices everyday low pricing (EDLP) uniform premium high/low 6- Which of the following is NOT a goal of informative advertising? Group of answer choices inform customers about upcoming sales increase awareness explain how the product works build company image 7- A pricing strategy is Group of answer choices using one-time seasonal discounts to reduce inventory. a short-term approach to setting prices a long-term approach to setting prices in a companywide integrated effort using slotting allowances to gain access to distribution channels 8- I mentioned that the main tasks of advertising are to inform, remind, and persuade. At which stage of the product life cycle should the advertising focus on informing? Group of answer choices decline maturity…
- 5- Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Item price removal b. Resale price maintenance c. Predatory pricing d. Deceptive reference price3. As the marketer of your own professional services, you are responsible for price setting. Thus, it is necessary that you think about your pricing policy. a. Describe how a business professional might implement the following pricing policies in the pricing of his or her services: negotiated price policy and fixed price policy. b. Give and justify your views as to which of these pricing policies would be more appropriate in an individual's professional services pricing.When making and evaluating pricing decision, managers must consider many factors, some of those factors related to external market and other related to internal constraints. What are these factors? (Minimum 3 factors)
