To conduct a consumer analysis for the product—the good, service, or idea—in your marketing plan: 1 Identify the consumers who are most likely to buy your product—the primary target market—in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2 Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4–1. 3 For each of the four outside boxes in Figure 4–4 (marketing mix, psychological, sociocultural, and situational influences), identify the one or two key influences with respect to your product. This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.

- Distinguish between consumer buying behavior and business buying behavior by way of at least five (5) differences.

Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service

You are the newly appointed brand manager of Grooming Brand, an unscented deodorant shampoo targeting Generation X. Sales of this brand have been declining for some time, and recent exploratory research shows that your brand is no longer price competitive. From the marketing information system reports, you think that re- evaluating the market segmentation previously used to better understand the target consumer may be the key to this problem. From your own research on organizations similar to yours, you've noticed that many deodorant marketers at these organizations set their marketing strategies by adopting a multivariate demographic segmentation (i.e.combining two or more demographic variables) approach. Using examples, explain why and how the market segmentation approach can be used in an attempt to solve the sales decline.

What is marketing myopia for any company in the market? How can we stop it? Explain it with suitable example

What do you think that the John Lewis brand means to consumers? Is this brand a strength or a weakness as the company moves forward?

Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?

5. Identify and analyze specific marketing strategies used by companies. Develop criteria by which you would assess the effectiveness of these strategies, taking into account their alignment with business goals.

Discuss the various levels of a product that a marketer needs to think about in planning it.

elaborate on whether the 4 P marketing model (Product, Price, Place and Promotion) is still relevant compared to the 4 A marketing model (Affordability, Accessibility, Acceptability and Awareness).