You don't live in a bubble and you don't make purchase decisions there. You might not be aware of it, but every buying decision you make is influenced by a variety of external and internal factors. Describe the factors influencing consumer behaviour. Select any TWO factors and discuss how fashion retailers like (Khadi, Cotton & Silk, J. etc.) in Pakistan should pay close attention towards these factors.

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”