. It is entirely impossible that an opportunity is out in the environment for the entrepreneurs to recognize or discover. True False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. It is entirely impossible that an opportunity is out in the environment for the entrepreneurs to recognize or discover.

True

False

2. Examples of impulse goods and services include stopping at a car wash on the way home, or buying a pack of gum while standing in the checkout line.

True

False

3. Market research shall help you to fit the product to the needs and wants of the customers.

True

False

4. Opportunities may sprout within an individual.

True

False

5. When innovating, an entrepreneur should stop getting ideas to the market.

True

False

6. Emergency goods are purchased after careful reflection on whether they are really needed.

True

False

7. A product idea is an idea for a possible product a company can offer the market, while a product concept is a detailed version of the idea stated in meaningful consumer terms.

True

False

8. One of the reasons for undergoing product development is to offer something new and keep up with the latest fashion trend.

True

False

9. An example of a business opportunity’s weakness is shortage of raw materials.

True

False

10. Successful creations do not require investigation and information gathering.

True

False

11. An ’invention’ is accomplished only with the first commercial transaction involving the new product, process, system or device.

True

False

12. A critical element of opportunity recognition is assessing to what extent an opportunity is viable in the marketplace.

True

False

13. Creative people always exhibit a strong need for group approval.

True

False

14. Financial, legal, and medical services constitute specialty services.

True

False

15. Entrepreneurial creativity excludes a climate that open channels of communication among all business members.

True

False

 

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