Explain all options. 21. Price, quality, timing, need, and source represent sources of ____________________. prospecting qualifying objection closing 27. Which one of the following is recommended as the best practically and known as “zero-based” budgeting? competitive parity percentage of sales objective and task incremental
Explain all options. 21. Price, quality, timing, need, and source represent sources of ____________________. prospecting qualifying objection closing 27. Which one of the following is recommended as the best practically and known as “zero-based” budgeting? competitive parity percentage of sales objective and task incremental
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Explain all options.
21. Price, quality, timing, need, and source represent sources of ____________________.
prospecting |
||
qualifying |
||
objection |
||
closing |
27. Which one of the following is recommended as the best practically and known as “zero-based”
budgeting?
competitive parity |
||
percentage of sales |
||
objective and task |
||
incremental |
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