ustomer profitability analysis is very important topic to managers in the modern business environment. Evaluate the above statement.

Search the Internet for a company that supplies Customer Relationship Management (CRM) systems for mid-size and large companies. Learn all you can about the company’s CRM product/s. Take a look at its competitors as well. Armed with the product knowledge and competitor analysis you have gained, compose a sales letter (as an email) to a mid-size company in need of CRM software. You’re free to make up details about the customer’s problem/s so that you can show the benefits and value proposition of your solution. Your letter should follow proper email format, including being single spaced, and be no more than one page in length. Once you have posted your sales letter, read the letters of your peers and respond to 3 letters. Pretend that you are the customer and respond as you would if you were to receive such a sales letter.

Why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight ?

Select two stores that you shop regularly. What competitive advantages do those stores have over their competitors that cause you to shop there rather than at the competitors? Develop your personal mission statement, with supporting goals.