Using examples, explain the importance of purchasing and supply in a company like Drip footwear.

fashionIndustry Overview: Introduce the industry. Describe the products or services offered within the industry. Discuss the geographic reach or market segments served. Briefly outline the industry's current lifecycle stage. 2.  Market Analysis of Fashion industry  Provide an overview of the market size and performance. Discuss macroeconomic factors that impact the industry – market drivers. Provide a market forecast analysis. 3.  Customer Analysis of fashion industry Define and profile the major customer groups or segments within the industry. Describe the characteristics, preferences, and needs of these customer groups. Highlight any shifts or changes in customer behaviour or demographics. 4.  Competitor Analysis of fashion industry  Identify and analyse the key competitors in the industry. Discuss their market share and positioning. Provide insights into their strengths and weaknesses. Mention any recent competitive developments or strategies. 5.…

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

You are the brand manager for Dryer's Ice cream.  A new product, called Halo Top Ice Cream has just taken over the #1 spot in your category, the first year!   Halo Top is a healthy alternative to regular ice cream, as they use a natural sugar alternative, Stevia.  In addition, they have a unique protein and whipping process which reduces fat, calories, and sugar and increases protein.   Here is how they stack up with you: Both you and Halo Top are priced around $3.50 per pint. Your assignment is in two parts: Describe thoroughly how you think Halo Top ice cream is being perceived by consumers. What senses does Halo Top appeal to?  As consumers organize this in their mind, do you think they categorize it as assimilation, accommodation, or contrast?

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