Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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How does Direct-to-Garment (DTG) printing differ from traditional textile printing methods, and what are its advantages for apparel customization?
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- There is a number of elements and features that defines the retail environment, or also known as the store atmosphere. These factors typically includes the decor aspect of the store; sounds, aromas, lighting effects, sights, and textures that appeal to the five senses we use, and also enrich the overall surroundings of the retail store, including the crucial brand image that its known for. The environment or setting of a store is important because it communicates with the customer the second, they enter the store. The store’s whole environment, from the front entrance to the back of the store, should clearly show the brand image and the store's identity. Very often, the store's graphics and posters, fixtures, sign, merchandise displays, and just about everything else, will nicely work together to present the store brand to the customer. Doing so, not only will this result in a good shopping experience, but also influence the customer's behavior in a way that will benefit the store.With…arrow_forwardA shop for big men’s clothes carries pants in sizes 40 to 60. Would thisbe considered a broad or a deep product line?arrow_forwardInvestigate the future trends in packaging, considering factors such as e-commerce, sustainable practices, and changing consumer preferences. How will these trends shape the packaging industry?arrow_forward
- What should a retail casket outlet do if it wishes to offer customer value?arrow_forwardExplain the concept of digital textile printing and its advantages in the fashion and textile industry.arrow_forwardMention the factors that influence the choice of a packaging( pharmaceutical packaging) ? Please explain at your own words.arrow_forward
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