Unit 4 Business Communication Assignment

The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.

Topshop was founded in 1964 in Sheffield within the ladies fashion store chain Peter Robinson Ltd. The first official stand alone store was opened in 1974, followed by Topman being introduced in 1978 exclusively for male customers. Topshop has over 300 stores in the UK and over 100 stores internationally and has a flagship store in both London andn New York. It is part of the Arcadia Group which also owns Dorothy Perkins, Burton and Miss Selfridge.

Tesco Public Limited Company is one of the largest companies known worldwide, they are the multinational grocery and general stores that has many branches around the Europe as well as Asia. They have been labeled as the grocery market leader in the UK and the third biggest retailer due to its profit measures. Tesco was originally founded in the year 1919. The founder of Tesco was a person by the name Sir John Edward Cohen or also known as Jack Cohen, he was a market stall holder in Hackney, London and soon started a wholesale business.

If the sender’s accent is not easily understood by the receiver then a written message may be more effective.

Tesco is the largest supermarket retail chain in the United Kingdom with Sainsbury being their closest rival. It is also the third largest retail chain in the world. In the beginning Tesco started off by selling basic groceries before diversifying into many different markets. In 2007 Tesco was operating in the following fields:

Tesco is the leading food retailer in Britain, they have also focused on building non-food sales which are available in store and online. Tesco is one of the world’s largest retailers with approximately 4,331 stores in 14 countries which include Asia, Europe and the United States. (Tesco, 2011). See appendix 1 for a map of the countries Tesco operate in.

Effective communication is vital to the smooth running of a business and various methods of communication are used within a business environment to achieve this. Each form has various benefits to communicate effectively to their designated target audience. When communication is carried out properly it means the sender and receiver both correctly obtain the same information. Each

Yahoo! Finance (2012) describes Tesco PLC as a company that "operates stores that primarily offer food products, as well as general merchandise, clothing products, and electrical products." In addition to that, Tesco PLC is also involved in the provision of insurance, financial as well as banking (retail) services (Yahoo! Finance, 2012). Taking into consideration the number of branches it has in various parts of the world, Tesco PLC can be regarded one of the largest retailers around the globe. Having been established sometimes in the year 1919 by Jack Cohen, the company has surely come a long way (Tesco, 2012). The phenomenal growth of Tesco PLC over time can largely be attributed to both the unwavering vision of the founder and the selection of a competent team of managers to run the company's operations during its growth phase. Currently, the company top management team comprises of its CEO Andrew Clarke, its Chief Financial Officer Laurie Mcllwee and Tim

Allison Scher and Penelope Ryan worked well together when they showed up at the office every day. The problem aroused after implementation of flexi time & off site working by the company. Both of them started working from home & meet each other only during client meetings.

Tesco are the UK's number one retailer and Tesco pride themselves on offering a great shopping experience. Tesco are passionate about our food, merchandise and services and will always try to get things right for their customers (Recruiter - Technology, n.d.).

Essential career attributes that include the ability to communicate, work well with others, solve problems, make ethical decisions, and appreciate diversity.

Business communication needs to become interpersonal again. No matter how we believe our human forms came into existence, we were built to need personal contact and function best with face-to-face communication. As children, we desired comfort from touch, a hug from our mothers. As teenagers, we held hands with our boyfriend or girlfriend. As adults in the workforce, we still need to feel that connection and comfort with our families and the people we work with. As Susan RoAne (2008), owner of a speaking, consulting, and coaching business, discusses one way we feel this connection is through getting to know and building trust by communicating in-person. Through this interpersonal interaction, we not only feel more comfortable around

This essay describes how poorly written communication can lead to misunderstanding and a possible loss of business. Through this paper the author wants to persuade the employer to sponsor a workshop for all employees to improve their writing skills, to increase business communications and to avoid arguments through poor communication. This paper demonstrates the effectiveness of writing skills and why business communication is important in any kind of business. What can your business achieve with good writing skills and what it the impact of good writing skills on business.

Business communication is abound in today's society. The ability to communicate has always had its advantages, with its rich history, and traditions, modern business communication is valued as a modern day concept. Business executives rate the ability of business communication skills as among the personal factors necessary in gaining a job. As stated by Hynes (2005)” effective business communication is the key to planning, leading, organizing, and controlling the resources of the organizations to achieve objectives” (Conrad & Newberry, 2011, p112). This essay will examine what business communication skills is needed for the process of graduating in Westminster Business School, while giving recommendations in studying

The introduction about core business activities, future prospects and financial highlights for the three companies that we choose in the retail industry are Aeon Co. Ltd, Giant Hypermarket and Tesco PLC.