Sustainability For New And Existing Hospitality Assets

According to Part A, Hilton Surfers Paradise Residences (HSPR) is recommended to pay more attention to the international tourists and develop a marketing strategy to improve their satisfaction in order to attract them to their hotel. At the same time, sustainability has already become the major challenge for the whole hospitality industry, therefore, energy saving and recycle system should be established in the future operation. The first recommendation is made due to competitive needs and the ideal spot of HSPR that may well be attractive to international tourists. The second is recommended due to legislation introduced by the Australia government who announced that the carbon tax will be introduced in 2012 in Australia and that hotels have to become "green". It may be that the two recommendations can be integrated , attracting international tourists and 'greening' the environment at the same time (Aaker et al, 2004), thereby saving HSPR money.

The vision/mission behind the Good Hotel concept is to maintain its identity as a “hotel with a conscience” – encompassing a positive attitude, environmental sensitive, and philanthropy. The intent of the vision is to inspire the “good in us all”. (Pearce, 2012, p. 10-1, 10-2)

Intercontinental Hotel Groups (IHG) is one of the world’s most popular and leading groups of hotel and resort chains in the luxury 5-star segment category. Juan Trippe founded it in the year 1946. Since it’s foundation, Intercontinental has become one of the most recognized brands with over 6 years of expertise and it’s chains in more than 60 countries around the world. The IHG group has done responsible business over the years by using the IHG green engage system which is the online sustainability management system; helps in the consumption of energy, water and reducing waste; providing advantage to their hotels by using fewer resources.

In the topic asset light strategies refers to international hospitality companies owning less assets. Assets are “items of economic value owned by an individual or corporation, especially that which could be converted to cash” (www.investorwords.com). The various different strategies international hospitality companies use in order to ‘lighten’ their assets could be by franchising, management contracts and offshoring (also known as outsourcing). Each of these strategies will be explained in depth throughout the essay. The reason why businesses would want to have fewer assets is because they want to get out of having asset-heavy balance

The environment is also a beneficiary of the hotel’s environmentally friendly programs aimed at reducing the use of chemical agents used in the upkeep of the hotel.

Throughout this analysis, my purpose is to clarify and condense the information so the reader will have a better understanding at the end of the analysis. This analysis will be broken up into six categories; the executive summary, issue statement, alternatives analysis, recommendations, actions and implementations, and data analysis. In the issue statement, there will be a brief overview on how the hotel companies and the environmental regulations clashed. Throughout the alternative analysis we will discuss different alternatives that Damai could have focused on to benefit and sustain his hotels. As we move to

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement.  We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase

In the present, sustainability is increasingly seen as an important factor in our society, especially in organizations such as accommodation provider or tour company. According to Ullman (2009) Sustainability practice is very important, because all the actions that we make today will affect everything in the future, therefore we need to make flexible decisions at present in order to avoid some negative consequences. By adopting sustainability practices, companies are able to gain competitive edge, increase their market share, and boost shareholder value (Frandsen, Morsing, Vallentin, 2013). Sustainability issues does not always refer to environmental sustainability but also relate to economic and social sustainability. This report will discuss and identify the most important sustainability issues that Four Season Hotel Sydney is facing, then apply an appropriate tourism sustainability criteria and assess how this hotel is addressing sustainability, finally talk about how to improve sustainability practices and recommendations.

The past several decades have seen a growing awareness in the hospitality industry regarding the environmental and social impacts of hotel development and operations – to the extent where sustainability issues have permeated nearly every aspect of the industry. This has been driven by multiple factors including owners’ and operators’ desire to reduce operational costs, changing investor attitudes toward the environment, increased regulatory focus on facility operations and development, and a

Now, in 2008, this issue is of even more importance, and less of a device to attract business from the environmentally-aware demographic.Guest involvement in a more green hotel environment has become more apparent with a recent survey in the New York Times found that 16 percent of hotel guests chose where they will stay based on the environmentally-friendly options available to them and the practices of the hotel. A 2007, New York Times article titled, “Enjoy Your Green Stay,” states that green options for hotels have become widespread so quickly because of the rising cost of energy. It should be no coincidence that

Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,

Sustainable tourism is an industry that attempts to make a low impact on the environment and local culture while helping to generate income, employment, and the conservation of local ecosystems. It is responsible tourism that is both ecologically and culturally sensitive. Meaning, sustainable tourism activities have minimal impact on the environment and culture of the host community. It aims to meet the needs of the present tourists and host communities whilst protecting and enhancing needs in the future. According to the United Nations Environmental Program (UNEP), sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these

The study of Croatia focuses on how to keep sustainability an increasing trend throughout the hotel industry. Trying to bring hotels in due to the amount of benefits both the environment and hoteling will get if sustainable action is taken. There would be an increase in revenue, visits and overnight stays by reducing costs and gaining competitive advantage against other hotels that are not helping preserve the environment. Taking steps that in the long run will only help its short longevity with sustainability being the root of this problem.

Sustainable tourism development merges environmental concerns with economic policy (Dresner, S. 2008: 69) and allows for tourism’s products in the form of intangible services or the natural environment, to be environmentally cautious through a responsible trade off between production and use of assets. Some influences apparent are environmental, social, and economical and it is further important to emphasize that one or a combination of the aspects, with market cooperation, creates a sustainable agenda. Travel services are increasingly seen as less of a luxury good and more as an everyday purchase (Page, 2003:3) due to marketing becoming more prominent which means organisations must complete vigorous promotion strategies for long-term viability. Marketing therefore has a highly important role, as Holloway (2004) explains marketing understands the needs and wants of customers, ‘to what can be sold, to whom, when, where and in what quantities’ (Holloway J.C. 2004:7). Holloway (2004) writes that successful organisations anticipate demand “recognising it, stimulating it and finally satisfying it” (Holloway, J.C. 2004: 7). Marketing is absolutely crucial within creating and maintaining a sustainable agenda in a variety of ways, moreover reference to consistency among stages of development, unique benefits produced from varied strategies, relevancy of market research, adapting to changing market demand and the positive outcome of identifying new markets.