A Case Study of Marriott International

Since its foundation in 1927 Marriott Corporation grew into one of the leading lodging and food services in the US. With three major business lines: lodging, contract services and related business, Marriott has the intention to remain a premier growth company. To achieve this goal the corporation’s strategy is to develop aggressively appropriate opportunities within their business lines. Marriott would like to be the preferred employer, the preferred provider and the most profitable company in each of the operating areas. The financial strategy includes four key elements:

Marriott is renowned for its elegant and comfortable hotels and resorts. The company caters to a targeted customer base, ranging from the frequent corporate business traveler to the family enjoying their occasional weekend get-away. Marriott has continued its rise in the lodging, contract services, and restaurant industries. The company continuously strives to meet the needs and wants of its customers while strategically maneuvering the rigors of today’s competitive and ever-evolving market of glamorous destinations and convenient services. In order to remain relevant in a highly-competitive environment, Marriott must strike that successful balance of minimizing costs, and gaining and effectively

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

Marriott International Inc. is a globally leading lodging company which is based in Bethesda, Maryland, USA. Marriott has 146,000 employees from different nations, speaking more than 50 languages and working for Marriott in 66 countries around the globe. (18) Marriott has more than 4,300 properties in 81 countries and territories. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including The Ritz-Carlton, (24) BVLGARI, EDITION, JW Marriott, Renaissance Hotels, Marriott Hotels, AC Hotels, Courtyard, Residence Inn, SpringHill Suites, Fairfield Inn &

Marriott and Hyatt are two of the largest hospitality providers in the world. Marriott has over 3,700

Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the top hotel companies in the world. The company owns and operates hotels under leading brands such as Sheraton, Westin, St. Regis, Four Points, and its recently developed W brand. The majority of Starwood's hotels are owned by franchisees, and the company directly owns or leases about 170 of its approximately 750 hotels worldwide. Close to 500 of the company's hotels are in North America. Starwood also runs hotels in some 80 countries in Asia, Europe, Africa, and South America, including a chain of prestigious European palaces called the Ciga Group. The company began as a small investment firm and then became a real estate investment trust (REIT). In

Marriott International within their respective market segments are one of the largest hotel groups globally.

The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)

The Hyatt Hotels Corporation is an international company with 618 properties in 51 countries that employs over 90,000 people. Their mission statement is “to provide authentic hospitality by making a difference in the lives of the people we touch every day, including our associates, guests and owners”. With their goal being “to be the most preferred brand in each customer segment that we serve for our associates, guests and owners” (Our Company, n .d., para. 1). This Chicago based company was started when Jay Pritzker purchased a small airport hotel named the Hyatt House in 1957. The Pritzker family grew this into the hotel chain that most people are familiar with and the Pritzker family is, still running it today (International Directory of Company Histories, Vol. 16, St. James Press 1997). The name is associated with a high quality hotel. When you check into a Hyatt Hotel you expect friendly service and a clean room, with a good quality restaurant. And quite frankly we expect this from most hotels we stay at. So how does the Hyatt Corporation differentiate itself from other companies? They wanted to stand out in the crowd and be people’s first choice for lodging, they needed to figure out how to build brand loyalty in a global market.

Starwood hotel and resort worldwide inc. founded 1991, is an american hotel company with more than 1,200 properties in 100 countries and 180,400 employees at its owned and managed properties. In 2013 it grew same store worldwide RevPAR by 5% in constant dollar. (Starwood hotels company overview 2013) Recognised as one of the world’s largest hotel and leisure companies, Starwood Hotels & Resorts Worldwide, Inc. is composed of nine internationally renowned brands and the

The Vienna Marriott is part of the Marriott Hotel Chain, founded by John Williard Marriott in 1927. The chain of hotels & resorts has over 4000 properties in around 80 countries. The Marriott chain attributes its success to its core values such as, putting people first, pursuit of excellence, embracing change, and focus on corporate social responsibility including environmental commitment. The group collaborated with the U.S. Green Building Council (USGBC) for Leadership in Energy and Environmental Design (LEED®) and the Green Building Certification Institute (GBCI) with a focus to build green hotels (Marriot, 2015). We analyse the performance practices at the Vienna Marriott Hotel, which is located in the heart of Vienna on the Ringstrasse, which opened

The company 's vision is to become the world 's benchmark not just in the hotel industry but in the global business field. With our desire to exceed expectations, and our

The MAJOR PLAYERS in the Indian HOTEL INDUSTRY can be broadly classified into PRIVATE PLAYERS and PUBLIC PLAYERS. The major private players include Indian Hotels Company limited, East India Hotels Limited (The Oberoi group), Asian Hotels and ITC Hotels. ITDC and Hotel Corporation of India are the major public sector players.

Assumption 1: The authors believe that if a hotel might put money into brand affiliation, it will definitely aim to increase the top level of performance in the firm.