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Business Case Study: SWOT Analysis Of Petopia Hotel

Decent Essays

SWOT analysis is the necessary model to analyze your business. Petopia Hotel also uses this model to keep the hotel’s strengths, eliminate the weaknesses, realize the opportunities and prevent threats. In Petopia Hotel’s SWOT analysis includes the 5ps: product, people, place, promotion and price. We must study the SWOT carefully to reinforce our business in order to stand firmly in the best position, and to create our strong capability in overcoming our rivals. Moreover, we must carefully consider our weak points, and strive to cover all breakable issues. Our SWOT analysis will also help Petopia Hotel to predict the future, and prepare for all possibilities. Strengths
Product
Other pet hotels provide only pet boarding and services …show more content…

So they could stop using our service that is our main income. Because of this reason, the price should be reduced to support the situation. The operation is also important factor in the meantime.
Place
The center of Bangkok is far from those living in other areas and cities. The traffic problem around Petopia Hotel is the cause of inconvenience in transportation. Petopia Hotel provides a van service to support the customers from outer city to Petopia Hotel with service charge in value price. In addition, the noise around there also affects to the pets that are staying in our hotel get stressed. We are planning to renovate the structure in each room by using soundproof walls. Promotion
In the future, the competitors are increasing in the market that they try to compete by providing better promotion to customers. As a result, it becomes a comparison between Petopia Hotel and others. Meanwhile, the public relations cannot access every area to our target market. Accordingly, the operations and providing better promotions are important to improve in local area to help this situation.

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