SWOT analysis is the necessary model to analyze your business. Petopia Hotel also uses this model to keep the hotel’s strengths, eliminate the weaknesses, realize the opportunities and prevent threats. In Petopia Hotel’s SWOT analysis includes the 5ps: product, people, place, promotion and price. We must study the SWOT carefully to reinforce our business in order to stand firmly in the best position, and to create our strong capability in overcoming our rivals. Moreover, we must carefully consider our weak points, and strive to cover all breakable issues. Our SWOT analysis will also help Petopia Hotel to predict the future, and prepare for all possibilities. Strengths
Product
Other pet hotels provide only pet boarding and services
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So they could stop using our service that is our main income. Because of this reason, the price should be reduced to support the situation. The operation is also important factor in the meantime.
Place
The center of Bangkok is far from those living in other areas and cities. The traffic problem around Petopia Hotel is the cause of inconvenience in transportation. Petopia Hotel provides a van service to support the customers from outer city to Petopia Hotel with service charge in value price. In addition, the noise around there also affects to the pets that are staying in our hotel get stressed. We are planning to renovate the structure in each room by using soundproof walls. Promotion
In the future, the competitors are increasing in the market that they try to compete by providing better promotion to customers. As a result, it becomes a comparison between Petopia Hotel and others. Meanwhile, the public relations cannot access every area to our target market. Accordingly, the operations and providing better promotions are important to improve in local area to help this situation.
A SWOT analysis looks at a company’s strengths, weaknesses, opportunities and threats. The following is a SWOT analysis of Petco, a well known company that provides the common products that pet owners would need. Taking a deeper look into how they got started, what their strengths, weaknesses, opportunities and threats are in the prosperous market place that has a high demand for pet products in today’s culture that are reliable and inexpensive.
“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT
SWOT analysis is a method used for evaluating and analyzing any business and its current environment so as to identify the most beneficial goals. By using SWOT analysis it is possible to together information regarding HMVs position, resources and capabilities.
A SWOT analysis is the strategic business plan that shows the important aspect of a company, which details the company’s strengths, weakness, opportunities, and threats (Simoneaux, 2011). Many SWOT analysis are done at companies to make sure that they are aware of what health of their organization. The SWOT will have the company to identify where they can use help, and where they are doing well.
A SWOT analysis is an evaluation a company’s strengths, weaknesses, opportunities, and threats (Armstrong, 2010, p.77). A SWOT analysis is a useful tool in comparing a business, or in this case a character’s, traits to the situation and to other characters.
As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough
A SWOT analysis is a model used to identify and analyse strengths, weaknesses, opportunities and threats to an organization. From the information identified, the company can prepare for the future. Once the framework has been completed, the idea is to capitalise on the strengths, address points of weakness, make the most of any opportunities and to prepare for and reduce threats.
The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets.
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]
A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain
Hotel chain Kempinski Hotels is one of the oldest owners of luxury hotels in Europe. The first property was acquired in 1897. Over the years, the company has become the most respectable , well –known all over the world. Over the years, Kempinski Hotels has built up a network of valuable key partners and is proud of its long-standing relationships with them. Each partner is a prestigious brand in their respective field of industry with a world-wide reputation. The Hotels are known with the fact that they satisfy the needs of the most sophisticated tourists. Being the oldest European luxury hotel group , it tends to give its guests an unforgettable journey , covered with flavor of Europe. They usually try find the special locations
SWOT Analysis – This analysis is all about the product and how they will help in setting business. It will show the area of improvement.
SWOT analysis is the most popular tool for auditing marketing planning process which draws together the four important factors between strengths, weaknesses, opportunities and threats from the audit. The strengths and weaknesses are focused on the organization’s internal factors as well as the opportunities and threats are focused on the organization’s external factors (Drummond, etc., 2008).
Most successful businesses around the world go to great lengths to analyze their respective company to dial in their efficiency, growth, well-being and overall success. One analysis that should never be overlooked in business is the SWOT analysis. The SWOT analysis is part of a company's strategic planning process where it connects its objectives and strategies to actionable tactics carried out by employees. Specifically, SWOT is part of the situation analysis, where the company determines where it stands on four key strategic areas to better determine what changes to make (The Purpose of a SWOT Analysis, 2018). This analysis identifies the strength, weaknesses, opportunities and threats to company. The following analysis will be conducted
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.