According to McLean (2010), persuasion is an act or process of appealing to reason or presenting arguments to induce your audience to do something or to change their beliefs or values. Motivation, on the other hand, is the force or stimulus to influence your audience to consider your arguments and adopt your position (McLean, 2010). In short, persuasion is the process and motivation is the stimulus to bring about the change. For example, when you want to pitch a sale, persuasion involves presenting good features associated with the products, potential profit, offering good customer service and analysis of current market demand. Motivation, in contrast, involves incentives like commission, profit, flexible payment term and negotiability in …show more content…
Moving on, the users of the principle of commitment and consistency prevails their audiences that they will embrace and honor their word or promises made. If you have rented a room, apartment or house, you inevitably have the experience of signing a lease agreement in which your landlord is asking you to engage in “commitment and consistency” by legally requesting to meet your monthly rent at the beginning of the month.
The principle of consensus employs the tendency of people follow the path of herd mentality. This is how sellers on the online retailers like Amazon and Ebay.com find potential customers. If their customer feedback system is flooded with positive testimonials or experiences from their previous customers, their potential customers will perceive their products and/or customer services positively. Lastly, the principle of liking comprises of formulating a way to make your audiences feel safe and good about themselves. We are more likely to communicate and take action if we feel safe.
Recently, all the employees in my department were asked to come to work on Saturday for two months. Instead of offering us the overtime payments, the management decided to raise our salaries for two months. We will be better off, of course, with the overtime payments since the management tried to cut the corner with the
Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral
Rhetorical analysis is looking at something such as an essay, newspaper, movie or advertisement and looking beyond the story, information and intended audience. To analyze the purpose behind what’s written or said, to discover the intended audience and why they are writing what they are writing. There are three parts of rhetorical appeal persuasion: Ethos, pathos, and logos. Ethos or an ethical appeal. This is the audience’s perspective on what the author is writing and to decide how credible it is. Who the author is and if they are credible. Pathos or pathetic appeal is the writer's attempt at connecting with the audience through experiences or examples. It is directly connected to interests and emotions of the audience.
Persuasion: involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing, beliefs, attitudes, intentions, motivation, and or behaviors within the constraints of a given communication context -- an activity or process, persuasion is a tow way street
A malicious attacker goes to a local grocery store at multiple times every other day for a week to determine when customer numbers are at their highest and to find who the weakest victims would be. The attack does this to in advance of his attack to verify when the least suspicion would be brought to him. He decides midday on the weekends and afternoon during weekdays has the highest activity levels and that elderly people are the easiest targets as they don't understand the security needed with their technology. He goes into the grocery store to look for possible way to obtain a person’s credit information through a forced NFC link with a relay attack. The attacker browses the shelves and pretends to be a regular customer as he places
Motivation is having a reason or reasons to act/behave in a particular way. It creates “drive” in people whether it is in pursuit of a goal, or the need to complete an activity. It produces enthusiasm and a willingness to achieve in both a work environment and in your personal life. Motivation can be increased and decreased in line with the incentives on offer.
Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.
Persuasion is when someone leads you to believe something , which followed a dramatic experience that was moved by rage, tears, action by a speech, or being influenced by advertising or political ideology. Persuasion holds people to a common purpose which promotes collective action
The impact of community is the focus of chapter four. Palmer describes the three communities of truth in education as therapeutic, civic, and marketing models. The therapeutic model makes intimacy “the best therapy for the pain beyond disconnection.” (pg. 92). Palmer states the therapeutic model has a place in education “simply because any loveless enterprise is likely to be pathological” (pg.93). The therapeutic community has great benefits to teaching and learning, but it can also be a great threat. It can be a threat if we believe it is that only way of community.
* Dr. Cialdini explained that commitments are more powerful when they are active; public; effortful; and viewed as internally motivated. The statement of the commentator is accurate because the motorcycle owners had made their commitment public by tattooing their commitment on their
Motivation is the “why” behind our behaviors. Behavior that is usually goal-oriented. The forces that lie beneath motivation can be biological, social, emotional or cognitive in nature. There are, indeed, a plethora of inducements that cause us to act the way we act and do the things we do. They include things like quenching our thirst, reading to gain knowledge, studying to ace an exam, surpassing quotas and meeting deadlines for a promotion, etc. According to Kendra Cherry’s article on “WHAT IS MOTIVATION”, there are three components of motivation: activation, persistence and intensity. Activation is the decision to initiate a behavior. Persistence is the continued effort toward a goal even though obstacles may exist. Intensity is the
The mission of Bethel University is to create opportunities for members of the learning community to develop to their highest potential as whole persons-intellectually, spiritually, socially, and physically in a Christian environment.
The picture presented is a photography of the basilica of Hagia Sophia from the south view. It is located in the modern city of Istanbul, specifically in the east part, the oldest part of the town. This church is a unique building and it is considered one of the most influential and important buildings in history. It was named Sophia, term in Greek that means wisdom, as it was dedicated to the Holy Wisdom.
According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and
It’s pretty clear that art is one and major part of our life because we experience it in our daily basis. Art is related to who we are somehow and sometimes words fails to express how art and our lives are interdependent to each other. I have seen some art galleries a little while ago but now that I have learned all these things I have completely different point of view towards every single art. I believe that Art is something that captures the eye. Whether the artist is trying to communicate an emotion, an idea or something else, the most important thing is how well the audience receives it. However, art can also be shocking, something new. If a creative piece by an artist can spark the
Is motivation just a driving force toward something? For example, a person feels to help with funding to the charity organization, and when he contributes, he feels that he is fully aligned with his core values. So, will this consider as motivation? Well, not quite, because the driving force here is the contribution to others, and he feels compatible with who he is really from the inside and is not motivation. Does the change of our habits, behavior, or how we act is being motivated? Not true, because usually we are not motivated, instead the possibilities are being unhappy, annoyed, or pressured to do like that. Whatever we call it, but it cannot be labeled motivation. Convincing people on something that one believes is true is not considered as motivation