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Defining Persuasion: The Origins Of Rhetoric

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Define Rhetoric
Rhetoric is using the language you are given to confuse your viewer but not entirely because the main point is to persuade the viewer to your thinking or even someone else’s thinking. Its seems to be personal conformity. “It’s false speech that doesn’t match reality”

Define Discourse
Discourse is speech that is written or spoken , that also has an exchange of symbols or meanings in any context.

Define Persuasion
Persuasion is when someone leads you to believe something , which followed a dramatic experience that was moved by rage, tears, action by a speech, or being influenced by advertising or political ideology. Persuasion holds people to a common purpose which promotes collective action

The Origins of Rhetoric
Note: The …show more content…

It is the art of persuasion, it has taught us that we have the ability to: win an argument, debate, court case, etc. In order to use Rhetoric we must analyze what allows us in Rhetoric to do all these things. There are three ways to appeal to a crowd. Aristotle made it simple, he said by using Logic, Passion, and Ethics. Not all crowds are going to be logical , or passionate or even ethical, yet a crowd does retain one of these attributes. When the lawyer is defending his client he is going to use logic first, he’s going to distribute the facts amongst the crowd. The what happened of the case. Then he’s going to appeal to the crowds ethics, asking the crowd “was it moral?” Finally he’s going to using Passion whether it be happiness, complete and utter rage, or sadness. As long as the Lawyer plays within these guidelines the case is his. Its easy to give an example of a Lawyer. I’m in Highschool and not a lawyer. So I will use something that happens in day to day life. Let’s say I forgot I had to make a persuasive speech to the class about something irrelevant , which usually doesn’t happen ,but in this scenario it does. If the guidelines are followed then I will be fine, if I skip anything my speech deteriorates. So I start off with stating what the topic is and a few facts , then I bring something up that would have to do with ethics, based on the audiences principles of morality , it will usually make them think of whether the topic, …show more content…

Appeal to ignorance.
This is when the speaker uses concepts that haven’t fully been proven so they’re mainly lies.
5. Guilt by association.
This happens when someone brings irrelevant information up that has nothing to do with the case but with the person. It’s attacking something’s that they stand for.
6. Post hoc ergo proctor hoc.
This happens when the cause-and-effect reasoning is faulty. If everything doesn’t add up it becomes this type of fallacy
7. Red herring.
When the audience experiences a “Red Herring” this means that the speaker intentionally went off topic. This is a fallacy because when the speaker goes of in a “Red Herring” then it will be irrelevant to the topic at hand.
8. Slippery slope.
This is defined as the domino effect. It just means that they are not explaining the full process but the beginning step and the final step.

Challenging Traditional Rhetoric
List and explain Kenneth Burke’s five assumptions that make up his new definition of rhetoric:

The first assumption is that we make symbols, use symbols and misuse symbols. The symbols we make can be verbal, images,buildings, colors, and even hair styles. These symbols do not form a language for thinking. Symbols are also misused for

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