Essentials Of Persuasion

Effective Persuasion Thesis Statement: Aristotle and Thomas Paine convey their points of view through their appeals to logos, ethos, and pathos. In “Common Sense” Thomas Paine argues that Americans need to rebel against the King of England and take back the freedom they deserve. Thomas Paine adamantly uses appeal to logos because he wanted any individual who reads his pamphlet to understand his point of view. Aristotle, on the other hand, argued that in order to achieve an upstanding rhetorical argument one must use logos, ethos, and pathos.

Aristotle, Greek philosopher and scientist, argued that there were three ingredients needed to effectively persuade those around you; ethos, pathos, and logos.

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

Weather it’s trying to convince someone what the best toothpaste is or persuading your husband to murder a king, all arguments no matter the momentousness can be won. Just as lady Macbeth had done in William Shakespeare’s Macbeth using pathos, ethos, and logos. Pathos is the emotional appeal, ethos is the creditable appeal, and lastly logos is meant to appeal to logic. Lady Macbeth meticulously and efficiently used these three modes of persuasion as she convinced her pusillanimous husband to murder the king and seize the ensuing open throne.

The act of persuasion is achieved by character anytime the speech is held in such a way as to render the speaker trustworthy. In case the speaker seems to be reliable, the audience is more likely not to have a room for doubt and believe him easily. In order to appear a credible person, the speaker must display ‘good sense, good moral character, and goodwill’

In many papers you will notice different types of persuasion that help the writer to give a reader a better of understanding of the paper. These types of persuasion are called rhetorical appeals. Each appeal has its own ability to give to the writer's paper, ethos is the credibility of the work the writer is using, pathos is appealing to the audience’s emotions, and lastly logos is the logical appeal. When writing a paper a person generally uses at least one rhetorical appeal to persuade their audience.

The first chapter introduced the reader to the art of rhetoric. He describes how rhetoric works through real life examples. He demonstrates ways that rhetoric persuades us like, argument from strength, and seduction. He tells the reader that the sole purpose of arguing is to persuade the audience. He showed that the chief purpose of arguing is to also achieve consensus, a shared faith in a choice.

Thank You For Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion is a title written by the not-so-famous, (but extremely well-versed) Jay Heinrichs. Although the title is indeed a mouthful, it serves its purpose in drawing the reader in. Also; the extremely long title is a little hint of what Heinrichs entails in his book, an endless supply of information on how to correctly and influentially utilize rhetoric, the art of persuasion.

It is critical to identify the tangible benefits and values that really matters to people being persuade. Effective persuaders consider what is important to an audience and lays his or her position to match common ground with the audience. This is a give-and-take process. Effective persuaders also use testimonies, past and current research, etc and readjust their argument to make them appealing to their audience. Persuaders must know an audience well enough to know what will capture their immediate and continued attention.

Aristotle has an idea that there are three rhetorical appeals people can use to persuade someone else – ethos, pathos and logos. Each of them is very useful and the persuasion will be most effective when three of them are all used. Amy Tan used all in “Mother Tongue.”

The goal of this style is to be able to convince the readers that your statements are better and more valid than anybody else’s. There are three categories for the means of persuasion which are; Logos, Ethos, and Pathos. Thoreau uses these means pf persuasion very well throughout his essay to convince his audience.

For the completion of Journal One, the five key terms that I have implemented directly or indirectly from Chapter One and Chapter Two are Ethos, Pathos, Worldview, Facts, and Brainstorming. First, two of the three terms of Modes of Persuasion that I have used directly are Ethos and Pathos. The first time that I have learned to use the Modes of Persuasion terms of Ethos and Pathos in my writing and speaking skills was when I attended a Speech Communication course at Rock Valley College. During the Speech Communication course, not only did I completed multiple papers on the basis on how Ethos and Pathos helps writers and speakers address their point of views for their readers and audiences. Nonetheless, the Speech Communication course has also

Robert Cialdini wrote about how to be persuasive in his article “Harnessing the Science of Persuasion.” In this article, Cialdini addresses the six principles that he believes can help anyone master the science of persuasion. Contrary to popular belief, Cialdini argues that the ability to persuade others is not something that one is necessarily born with. Instead, by integrating six simple principles: likability, reciprocity, social proof, consistency, authority, and scarcity, anyone can be a successful persuader.

Consistency is defined as the conformity in the application of something which is necessary for the sake of logic, accuracy, or fairness. Accoring to Persuasion is a Science, by Peter Wilby, people that appear to be an expert and trustworthy are more likely to be followed. Cialdini is quoted in this article as saying, “People then listen differently to the next thing you say. They open their ears and minds. So, when recommending someone for a job, mention a weak spot before you rhapsodise about their brilliance” (Wilby, 2007, para. 5). Authority is closely related to credibility. If someone has authority, people tend to be willing to be persuaded by them because they believe in them and they recognize them as an authoritative figure. Doctors are percieved to have authority on medical issues therfore we, as their patients, are inclined to listen (or be persuaded by) their advice as to our health problems. Scarcity is another principle of persuasion. Often times we are pulled into deals in the retail industry because ‘it’s a one time offer’. “The act of limiting access to a message causes individuals to want to receive it more and to become more favorable to it” according to Davidson (para. 42). The biggest

The first concept that is important to persuasion is being situation sensitive. It is important to understand that every situation is different. Even if the situation has a similar context the people and they way it is perceived is different and therefore requires its own form of persuasion. There are three factors that take a part in being situationally sensitive. The first factor the book discusses is people's level of commitment and their relationship. These things will play a role in how the message is perceived. “It is one thing to disagree with a strangers on a train to disagree about whether abortion is murder; it is quite another for a husband and his pregnant wife to have the same disagreement” (simons and Jones 126). This quote