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Even In 1999, Seth Godin Knew That Marketing Strategies

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Even in 1999, Seth Godin knew that marketing strategies were forever changing. In Permission Marketing, Seth Godin discusses interruption marketing and how it is not the main way to market to consumers. Yes, interruption marketing is acceptable to initially get attention but it should not be a constant marketing strategy after getting consumers’ attention. Godin goes on to explain how marketers can create a marketing message that buyers voluntarily notice, this strategy is known as permission marketing. The content of the book explains permission marketing and the five different levels that attribute to permission marketing. Interruption marketing Seth Godin discusses the most traditional form of marketing which is known as …show more content…

Eventually, consumers will give more permission for more benefits. In return, this will strengthen and build relationships. This will result in strong relationships between businesses and consumers who are honestly interested in the products or services. By building a relationship, a business will more effectively be able to sell products and make a profit. The levels of permission marketing are very important. From the least powerful to most powerful, the levels are: situation permission, brand trust, personal relationships, points permission, and intravenous permission. Situation permission is the least powerful level of permission marketing. This type of permission is given out daily by consumers. Situation permission is when the consumer allows employees to provide information or help with a purchase. The most common and profitable situation permission marketing in history is “Do you want fries with that?”. Brand trust takes years and tons of money to create; however, one distrustful action can damage a brand. Brand trust is when a customer doesn’t search for another supplier because he or she trusts one particular brand. Brand trust is something that cannot be measured. Personal relationships consist of an individual-to-individual relationship between a consumer and a particular person within a company or organization. A personal relationship allows companies to ask customers questions about products or services that may not be

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