Drowling Mountain –Analysis and Strategic Recommendation Essay

In wealthy markets, the leisure and pleasure sectors outperform the economy in general. It is usually the case that, as people become wealthier, their extra income is not spent on upgrading the essentials but on pleasure and luxury items. However, whenever there is a downturn in the economy, the leisure sectors suffer more than others.

This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.

If Mount Everest were an empire, its motto would undoubtedly be “I shall not be conquered”. However formidable, this giant which stands over 8000 meters above sea level into the sky, did not seem to intimidate the owners of the commercial guide companies, Adventure Consultants and Mountain Madness. In fact, these two firms, which earned considerable profit guiding amateurs up the mountain’s notorious heights, felt comfortable enough to attempt the ascent against the comfort of several participants. Both

To summarize, adverse economic conditions in the U.S., coupled with the rise in fuel costs,

The number of trips taken by Britons overseas has declined by 12.6 million, from 69.4 million to 56.8 million between 2007 and 2011, according to the research by Travelodge. This means that 5.9 million holidays and trips have come out of the market altogether when the number of domestic holidays and trips are factored in. This is shy of the government’s stated ambition for domestic trips to replace the number of missing overseas trips, the report says. However, the analysis shows that ‘staycation’ breaks were up by 5.6% as the recession proved that holidays are an essential rather than a luxury. UK city breaks account for 23% of domestic tourism but seaside towns are in decline by 5%. Total tourism revenue was up 12.6% to £40 billion between 2007-2011 against the general economy up 8%. Employment numbers in tourism have bucked the wider trend, thanks to strong growth in 2011 when 120,000 new jobs were created. The UK’s appeal as a tourist destination endured during the double dip, with overall visitor numbers up by 3.1% to 157.4 million, the report shows. Staycations form the backbone of the tourism economy, with domestic trips and holidays increasing by 5.6% to 126.6 million.

The case of Mt. Everest focuses on two commercial expeditions, Adventure Consultants and Mountain Madness, and the tragic event on May 10, 1996. These two commercial expeditions were lead by Rob Hall and Scott Fischer, and were consisted of 20 members. Both leaders were experienced climbers, but due to several factors, the expedition resulted into five deaths including Hall and Fischer. The event has thought managers to evaluate the importance of leadership together with its internal and external factors that managers should consider to survive in the high risk business world.

The changing nature of snow cover as a result of climate change is a modern phenomenon that climate scientists are beginning to understand. The negative impact of climate change on snow cover has serious implications for the Australian alpine ski industry, in particular the longevity of the industry. This essay discusses the impacts of climate change on snow cover and the alpine landscape, social attitudes, changes in the ski industry’s economy, as well challenges and adaptations facing the ski industry. The essay highlights the danger of short-term solutions resulting in permanent damage to our environment.

As the unemployment rate rises, even those who have jobs begin to get a little nervous. Seeing their neighbors and co-workers losing their jobs makes the employed start to wonder, “Am I next?” Therefore, they are likely to cut back on extra spending as well. So, next year’s trip to Daytona gets cut from their budget, just in case. Ticket sales start to fall not only because the unemployment rate is rising, but also because people are feeling less secure in their finances.

In this document I am going to be looking at five of the above mentioned factors. These include; economic recession in

Hundreds of thousands of jobs have been created in resorts alone, and billions of dollars has put into and out of these resorts as well. Companies such as VF, Columbia, and GoPro have all grown off of these sports, and are still growing today.

Recession: - customers continue to spend but overall load fall and product services become more costly. As a result to this businesses are strained to reduce the prices of their items to generate

Not only does Whiteface have a world-class mountain, they also have an Olympic Sports Complex, which is also part of the 1980 Winter Games.

Andy Wirth recently spoke to Madeleine Brand of the California based KCRW about the effects of drought on California ski resorts. Andy is a prominent personality in the resort industry; he is currently the President and CEO of Squaw Valley Ski Holdings. In the interview held on July 30, 2015, Madeleine began by pointing that drought had forced Californians to cut back on water usage by 27% compared to 2-years ago and placed scarcity of water as the number one concern in the minds of many in the state. Andy Wirth told Madeleine that his resorts remained profitable and resilient in spite of 20% drop in visitor numbers due to the devastating effects of what Stanford meteorologist call the “”ridiculously resilient ridge”.

Since the airline industry is a direct product of market conditions, it is greatly affected by all externalities. Many people noticed a decline in travel after the September 11th tragedy occurred due to safety concerns. When there is a huge increase in fares that definitely interferes with the demand for travel; it causes the price of tickets to continue to rise since a clear correlation between supply and demand exists. When the economy is doing well in terms of the employment rate, and when the dollar is strong people have the tendency to travel more (Jerram,1998).

From an environmental perspective, it is apparent that the world is starting to realise that increases in tourism are having a negative impact on the environment. This is due to increases in energy consumption, which in turn heightens the effects of global warming (Neto, 2002). There are many controls that governments are trying to put into place, such as flight rationing (Liverpool Business School, 2009). However, it can be argued that these have not really begun to have a significant effect on tourism, as they are still insufficient to dampen demand. It may become a problem in future years, as the number of controls is likely to increase. Perhaps the largest environmental factor would be natural disasters, like Hurricane Katrina (Cashell, 2005) and the tsunami that hit Asia in December 2004 (Birkland, 2006). These will impact negatively on people’s confidence in visiting places that have been hit severely by such disasters.