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The Impact Of The 2002 Salt Lake City Olympics

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The culture is constantly changing due to trends arising, and new technology shaping our life. With snow sports arising in the past 100 years, the culture has changed drastically, and the culture in the past 10 years has changed even greater due to the combination of technology and these activities. The Olympics is one of the few activities that brings the world together. The Olympics first started in the ancient times, dating back to 776 BC. They were first dedicated to Olympian gods, but modern games are to give athletes an opportunity to show their skill, and for others to enjoy watching them (“History”). The first modern world wide olympics was held in Athens, Greece in 1896, having 14 countries participate, with over 200 total athletes. …show more content…

Without this support, the athletes cannot compete and achieve their very best in the world’s best sporting event.”, stated Dr Jacques Rogge, the President of International Olympic Committee. (Johnny Lee) The 2002 Salt Lake City Olympics had a dramatic impact on the economy not only the year of the event, but for years to come. Official state estimates of the economic impact showed the Salt Lake Olympics yielded $100 million in profits, $4.8 billion in sales, 35,000 job years of employment and $1.5 billion in earnings for Utah workers during 2002. Since then, the state's ski and lodging industries have enjoyed record-setting years, with a 42 percent increase in skier visits. Direct expenditures from skiers and snowboarders have increased 67 percent from $704 million in 2002-03 to $1.2 billion in 2010-11. (Jasen Lee) These winter activities offer many jobs within the culture of the sports. They opened up an entire new field for medical support. Snow patrols, and snow medics are a very common thing at skis resorts. It gives an opportunity to experience the wild well helping others, something that wasn’t really heard of before these …show more content…

Hundreds of thousands of jobs have been created in resorts alone, and billions of dollars has put into and out of these resorts as well. Companies such as VF, Columbia, and GoPro have all grown off of these sports, and are still growing today. Although, all of this is in jeopardy. Low snow fall could cause all of these companies, jobs, and resorts to go downhill. Mitch Tobin, a journalist, had this to say about snow sports economy and risk factor. “But for me and millions of other Americans, playing in the snow is essential to our well-being. We’ll neglect family, friends, work, the health of the planet, and other concerns in order to get our white powder fix. Call it an addiction or healthy habit, snow sports are more than fun and games: they’re also an economic engine that climate change threatens to freeze.” (Tobin) Snow sports will always be part of the culture, despite the weather. Technology will never die out, and as long as that is true, snow sports will never die out. When it is to warm to go outside and participate in these activities, people will be watching videos of it being done a previous year, or play a video based on these sports. Overall, Snows sports have created jobs, companies, and have highly influenced the culture and

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