Marketing Management A
Resit
Introduction
This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing
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The number of trips taken by Britons overseas has declined by 12.6 million, from 69.4 million to 56.8 million between 2007 and 2011, according to the research by Travelodge. This means that 5.9 million holidays and trips have come out of the market altogether when the number of domestic holidays and trips are factored in. This is shy of the government’s stated ambition for domestic trips to replace the number of missing overseas trips, the report says. However, the analysis shows that ‘staycation’ breaks were up by 5.6% as the recession proved that holidays are an essential rather than a luxury. UK city breaks account for 23% of domestic tourism but seaside towns are in decline by 5%. Total tourism revenue was up 12.6% to £40 billion between 2007-2011 against the general economy up 8%. Employment numbers in tourism have bucked the wider trend, thanks to strong growth in 2011 when 120,000 new jobs were created. The UK’s appeal as a tourist destination endured during the double dip, with overall visitor numbers up by 3.1% to 157.4 million, the report shows. Staycations form the backbone of the tourism economy, with domestic trips and holidays increasing by 5.6% to 126.6 million.
Social Factors
Travelodge is seen as a sociably acceptable hotel regarding to trust pilot, although there are many mixed reviews from that site and other sites such as tripadvisor. The use of social media can help attract customers
Pay Less." brand guarantee. The Canadian economy keeps on growing, headed by numerous produce and wholesale exchanges 2011. An alternate variable that would influence the outside environment of Target is the US financial development; the fast or moderate development may have a positive or negative effect on the business.
If you are looking to purchase new windows for the home and your budget is tight, you can get high quality and efficient windows without having to purchase the most expensive windows on the market. Instead, you can choose what meets your budget and still get great windows as long as you take the time to research reliable options.
People often attempt to do their own pest control, but do-it-yourself pest control is rarely effective and time consuming. In the long run doing your own home pest control is just as expensive, if not more, than letting an exterminator do the work for you. Plus, if your approach to pest control proves to be ineffective, you might have to pay more to professionals just to resolve the problem. Here are some of the reasons why you have to leave pest eradication up to the professionals.
American sociologist Paul Ray coined the phrase “Cultural Creatives” or Lifestyles of Health and Sustainability (LOHAS)”. (Pearce, 2012, p. 10-5) This is a population of people who seek a better world for themselves and their children. However, Exhibit 3 demonstrates the household income for the target audience at $65,700 (Brooks, S) not allowing enough expendable income to support frequent stays at Good Hotel. However, this is only a segment of a customer base consisting of 38 million people with the spending power of $209 billion annually according to the Natural Marketing Institute. (Pearce, 2012, p. 10-5)
By injecting £75m of cash by new owners in 2012 were a part of the financial restructuring plan. £55m will be used to refurbish 175 of its older hotels. The plan will aid Travelodge to a stronger position ensuring a long term and sustainable future for the business. CEO of Travelodge, Grant Hearn, claimed that this will significantly reduce its debt, interest costs and lease liabilities providing its staff, suppliers, landlords and developers greater securities. As Travelodge currently has 456 hotels in UK and 11 hotels in Ireland proper strategic planning, market research and competitive analysis is key towards the survival of
Announcer: Craving for a refreshing and delicious food on this changing weather? John’s Café is the right place for you.
As a growing American hotel company, establishing a permanent place in local and national markets is our primary goal, and we wish to become nationally and internationally renowned as a business and tourist destination within the next 5 years. Our main mission is to provide high quality accommodations, and associated amenities and services at competitive prices to our targeted markets. Our basic business objectives are reflected in everything that we do, which is to contribute to the enrichment of the quality of lives for
With all the respect to the deliberation done by the advertising director, it involves some hidden assumptions and fallacies that should be addressed to get over the proposed problem.
The local business we interviewed is CTLGroup, a subsidiary of Portland Cement Association. CTLGroup stands for Construction Technology Laboratories, and it specializes in construction engineering and testing. They also offer consulting services and have been involved in many projects which range from dealing with retractable roofs for a stadium, to assisting with construction of a water treatment facility. It was founded in 1986 and its headquarters are based in Skokie, Illinois. They have a number of locations in the United States and also have a location in Qatar. After speaking to the accounting manager, Marlen, we learned a little more about the overhead costs and the allocation of this company.
Georgia, home to numerous homes, businesses, theme parks, zoos, golf courses and pests. Yes, pests. Some of these creepy crawlers are nothing more than just an annoyance, but some are much more destructive. Take termites for instance; did you know they cause nearly 5 billion dollars in damages to homes and businesses annually across the U.S.?
Students were putting inside a gymnasium for the putting assessment; the students used a basic putter. In place of a golf ball students used tennis ball, and for the hole students used to cylinders standing up at a distance of 12 inches apart. Students had to putt at a distance of 20ft, and accurately hit the tennis ball between the two cylinders without knocking them down. Some environment factors that affected this assessment was that the students were only putting for accuracy and not distance, students also had a loud environment making it harder to block out unwanted stimulants and focus on the task at hand. The gym floor also played a factor, if the floor had a knock; it made it harder for individuals to pass the assessment.
Uber is an organization that is in the transportation industry, which offers the personal service of automobile drivers (Walker Smith, 2016). Further, political factors in the PEST analysis include the following: tax policy, trade control, competition regulation, environmental law, anti-trust law, discrimination law, regulations, and laws regulating environment pollution (Jurevicius, 2013). Moreover, organizations often view political factors affecting the business as extremely important.
The impacts of tourism on Britain helps to define the potential impacts of Brexit due to the benefits of being in the European Union. European Union, EU, refers to “an economic and political partnership involving 28 European countries” (Hunt, 2016). This partnership has its own regulations in a wide range of areas, such as borderless policy and single market. These regulations made a positive impacts of tourism in Britain because it promotes Britain’s cultural and its economic growth. Therefore, this paper will illustrate how
The main political issue to be addressed in this section is BREXIT, with the focus placed mainly on the regulatory implications of this political event on easyJet. New regulations may take time to infiltrate into the system hence their impact is not expected to be immediate. However, regulatory implications are more permanent and could prompt easyJet to change its structure. The EU has had major influence on UK aviation, as it does on each and every one of its members belonging to the Single Aviation Market. In particular, areas of influence include traffic rights and access to routes for commercial air transport services, be it within or across the EU, as well as its role in managing aviation safety.
Limitations that occurred with this report are the sources. Some sources might not be creditable or up to the standards of the International College of Hotel Management. Another limitation is that some of the sources will be bias and not have enough knowledge and information for this report.