The Vienna Marriott is part of the Marriott Hotel Chain, founded by John Williard Marriott in 1927. The chain of hotels & resorts has over 4000 properties in around 80 countries. The Marriott chain attributes its success to its core values such as, putting people first, pursuit of excellence, embracing change, and focus on corporate social responsibility including environmental commitment. The group collaborated with the U.S. Green Building Council (USGBC) for Leadership in Energy and Environmental Design (LEED®) and the Green Building Certification Institute (GBCI) with a focus to build green hotels (Marriot, 2015). We analyse the performance practices at the Vienna Marriott Hotel, which is located in the heart of Vienna on the Ringstrasse, which opened …show more content…
The hotel targets both travel and business customers. The hotel has also received many awards, and is a trend setter in terms of customer service and quality. The purpose of the case study was to highlight the key research areas identified in the literature review and how they are handled at the Vienna Marriott Hotel. The overall research method followed was mixed. Secondary research was conducted by looking at information already available on the internet about performance appraisal practices at Marriott. Additionally primary qualitative research was conducted in the form of an in-depth telephonic interview with the Director of Human Resources at Vienna Marriott Hotel, Ms Gabriele Hasenauer which lasted about 20 minutes. The key aspects identified, are summarised below. The performance appraisal process at the Vienna Marriott Hotel begins with the employee filling an appraisal form.
Development of a performance appraisal system that is effective in a human service organization is of benefit for the organization and the employees. For a performance appraisal system to be effective, the system has to be strategic, designed to fit the specific needs of the organization, non-discriminatory, non-bias, with correct implementation and administration. Many different components, must to be incorporated to make this type of system beneficial for all who use it, and all who are evaluated by the system.
Our pre-market research has shown the intended market to have plenty of room for a hotel such as ours. We will successfully brand our hotel as a 4-star quality hotel, which will be inspected and listed as such by all major travel agents and hotel associations nationally and internationally. We will continuously develop associations with the world travel, business and tourist organizations, and expect these alliances to further enhance our reputation as a quality destination.
Highly important to leverage on internationally renowned ‘CBRE Hotels’ and launch a marketing campaigns (press-releases) focused around CBRE’s newly introduced hotel division (regardless of how the service line is structured internally)
targeted those people who would recognize and appreciate quality lodging and not those who were seeking “cheap sleep”. Inviting potential guests or individuals who might influence visitor hotel selection to launch parties, swim parties, cocktail parties and other planned events. Targeting supportive hospitality businesses. Packages that supported local businesses were developed.
A combination of excellent facilities that’s good value for money. The hotel is found nationwide even on motorways, towns and city centres, they can also be seen close to tourist attractions and purely beautiful areas.
information about a new brand of luxury boutique hotel, “W”, from Starwood and brought to
Having been in the hospitality business for more than 25 years, the Kimpton Hotels Corporation is a national and global company, which had been widely recognized all over as an industry leader in the boutique brand hotel with a tradition of innovative hospitality. According to the Kimpton Hotel Corporation, “Our mission is to be the best-loved hotel and restaurant company by our employees, guests, owners, and communities and to genuinely support our co-workers, provide heartfelt care and comfort for our guests, and deliver superior financial returns to our investors.” Being immensely focused on this mission, the hotel’s primary goal is to be the most preferred boutique hotel brand in the industry.
This hotel is designed to cater to the needs of the people travelling for business as well as pleasure. They offer basic facilities to guests at affordable rates. They are pleased to provide clean, comfortable rooms and amenities you are sure to like. From the moment you arrive you will be greeting by a superb staff and their excellent services.
Renaissance Hotels and Resorts: Target market: Quality-tier full-service brand providing guests with the ambiance of
Marriott International envisions itself to be the world’s lodging leader. Its mission is to provide the best possible lodging services experience to customers who vary in backgrounds, language, tradition, religion and cultures all around the world. Marriot is committed to environmental preservation through using environment-friendly technology and engages in social responsibility and community engagement. We value our shareholder’s so we will only take steps that will ensure our growth. Most importantly, through our “spirit to serve”, we emphasize the importance of Marriott’s people and recognize the value they bring to the organization’s growth and success. It aims to increase revenues by 9% every year, to increase
The report focused particularly on the following hotel chain Hilton Worldwide. Hilton legacy began in 1925, it was founded by Conrad N. Hilton. The first hotel was built in Texas and had 40 rooms; today Hilton is one of the most respected brands in the world. The company owns, manages or franchises a hotel group of some of the most famous and highly regarded hospitality brands worldwide, including Hilton, Conrad Hotels & Resorts, Double Tree by Hilton, Embassy Suites Hotels, Hampton, Hilton Grant Vacations, Homewood Suites by Hilton and the Waldorf Astoria Hotels & Resorts. With 4000 hotels and 650,000 rooms in 90 countries Hilton Worldwide is one of the world’s leading hotel. (Hilton Worldwide, 2013)
Q1. TAKING ACCOUNT OF THE ORGANIZATIONAL CONTEXT, WHAT ARE THE PARTICULAR HUMAN RESOURCING CHALLENGES OR ISSUES THAT WILL NEED TO BE ADDRESSED IN SETTING UP A NEW HOTEL OF INTERNATIONAL FIVE-STAR QUALITY?
Environmentalism has become a great concern in all sectors of business, evidenced by the recent jump in energy prices, and empirical data provided by several different environmental and scientific agencies. The Hotel industry is no different, in fact, it would benefit greatly from the recent push for all businesses and business sectors to "Go Green." Yet, the industry has long resisted the changes, and is only recently catching up to other industries that have converted their operations to have greener strategies.
Many hotels utilize sustainability as a strategy setting for operations, and as a critical success factor (Boerner, 2010). A company become more sustainable by evaluating the positive and negative environmental, economic, and socio cultural impacts on hospitality industry and helps the operation to be in profit and minimize waste or harmful aspects. Environmental certification program for hotels Provides technical guidance. Participating facilities area warded between 1and5 Green Keys depending on loyalty to criteria (LRA Worldwide,
Performance appraisal is a method which is increasingly used to evaluate employees to determine the degree to which they are performing effectively and encourage them to direct their energies towards organizational performance. Although the appraisal is being practiced, there are criticisms made against the system which generally arise from within the Orthodox and radical management frame work.