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Case Study Of CBRE Hotels

Decent Essays

CBRE HOTELS – HIGH LEVEL BUSINESS PLAN (ACTION POINTS)

CURRENT PERCEPTION OF CBRE ON THE MARKET FIVE (5) YEAR VISION FOR THE ‘HOTELS SERVICE LINE’
 Provides hotel valuation services
 Does not provide specialized hospitality services
 Does not have employees with the hotel specific knowledge
 Does not focus on tracking and analyzing the hospitality market in details
 Industry is well aware of ‘CBRE Hotels’ from different regions  To be one of the leading providers of hospitality services on the market
 To have a strong team on the ground (ca 7 – 10 employees)
 To cover key regional geographies (MENA region + opportunistic areas)
 To reach the revenue in excess of USD 2mio

The focus of this document is on the following areas:
1. Key points on the MENA economies for 2017 / 2018
o …show more content…

3. DEVELOPING ‘CBRE HOTELS’ SERVICE LINE

a. Action points on gaining traction on the market (positioning, marketing, etc.)

 Highly important to leverage on internationally renowned ‘CBRE Hotels’ and launch a marketing campaigns (press-releases) focused around CBRE’s newly introduced hotel division (regardless of how the service line is structured internally)
 It is essential to be present (potentially sponsor) at all major hospitality events (AHIC, Hoftel – GIOHIS conference, KSA hospitality summit, serviced apartment summit, etc.) o Panel participation necessary to build the profile of the CBRE hotels / head of hotels
 Operator’s presentation should be regularly scheduled (ca. 2x per year) at CBRE’s office for Hotel/Advisory team. These presentations usually provide an inside into specifics of each operator, their brands, expansion strategy, operating details, etc. o Operators are at the forefront of the hospitality industry and provide good marketing tool for the industry. o Operators tend to be also a solid source of business leads (advisory

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