CBRE HOTELS – HIGH LEVEL BUSINESS PLAN (ACTION POINTS)
CURRENT PERCEPTION OF CBRE ON THE MARKET FIVE (5) YEAR VISION FOR THE ‘HOTELS SERVICE LINE’
Provides hotel valuation services
Does not provide specialized hospitality services
Does not have employees with the hotel specific knowledge
Does not focus on tracking and analyzing the hospitality market in details
Industry is well aware of ‘CBRE Hotels’ from different regions To be one of the leading providers of hospitality services on the market
To have a strong team on the ground (ca 7 – 10 employees)
To cover key regional geographies (MENA region + opportunistic areas)
To reach the revenue in excess of USD 2mio
The focus of this document is on the following areas:
1. Key points on the MENA economies for 2017 / 2018
o
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3. DEVELOPING ‘CBRE HOTELS’ SERVICE LINE
a. Action points on gaining traction on the market (positioning, marketing, etc.)
Highly important to leverage on internationally renowned ‘CBRE Hotels’ and launch a marketing campaigns (press-releases) focused around CBRE’s newly introduced hotel division (regardless of how the service line is structured internally)
It is essential to be present (potentially sponsor) at all major hospitality events (AHIC, Hoftel – GIOHIS conference, KSA hospitality summit, serviced apartment summit, etc.) o Panel participation necessary to build the profile of the CBRE hotels / head of hotels
Operator’s presentation should be regularly scheduled (ca. 2x per year) at CBRE’s office for Hotel/Advisory team. These presentations usually provide an inside into specifics of each operator, their brands, expansion strategy, operating details, etc. o Operators are at the forefront of the hospitality industry and provide good marketing tool for the industry. o Operators tend to be also a solid source of business leads (advisory
targeted those people who would recognize and appreciate quality lodging and not those who were seeking “cheap sleep”. Inviting potential guests or individuals who might influence visitor hotel selection to launch parties, swim parties, cocktail parties and other planned events. Targeting supportive hospitality businesses. Packages that supported local businesses were developed.
Guaranteed to attract frequent business traveller and tourist, as our hotel is budget friendly hotel with standard service.
The Roman Republic held vast amounts of power and it employed a variety of democratic and undemocratic methods in its government to keep its power. Although not all Roman citizens could vote, the Roman Republic only was somewhat democratic because it held elections for most positions, it allowed some Romans to vote, and the people held power in the government. A democracy is a system of government in which the people have the most power, everyone is granted a vote, and free elections are held . Similarly, ‘democratic’ means that the people hold the most power, that all people are able to vote, and elections are free and fair. According to Fergus Millar, “every adult male citizen…could vote, and there was no formal exclusion of the poor.” This shows that many people had the opportunity to vote, and those in Rome were able to easily exercise their vote. With this in mind, it was only a partial democracy as women, slaves, and those
Marriott is a multi brand company with a Global Portfolio that providing lodging that fit within many market segments. This report will discuss briefly Marriott’s Portfolio of hotels, what they do, briefly examine a number of their key marketing strategies and examine how they are implemented, measured and ask the question does this make them market leaders?
The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf
Q1. TAKING ACCOUNT OF THE ORGANIZATIONAL CONTEXT, WHAT ARE THE PARTICULAR HUMAN RESOURCING CHALLENGES OR ISSUES THAT WILL NEED TO BE ADDRESSED IN SETTING UP A NEW HOTEL OF INTERNATIONAL FIVE-STAR QUALITY?
To this end, the company developed a tool to help with the development of their meeting and event planning, which is a survey given to all Starwood Preferred Planner members after each event (Krajewski, Ritzman, & Malhotra, Video, 2010). Planners receive the survey electronically and rate their experience on a 5 point scale, answering questions regarding their “overall experience, pre-event planning, Star meeting concierge services, hotel staff, audio-visual, problem resolution, and the property manager’s involvement” (Krajewski, Ritzman, & Malhotra, Video, 2010). Within the first year of implementing the Starwood Preferred Planner program, overall scores on the survey increased from an average of 4.55 to 4.66 (Krajewski, Ritzman, & Malhotra, Video, 2010). Not long after the new survey process was rolled out, scores had exceeded corporate benchmarks among all Starwood brands (Krajewski, Ritzman, & Malhotra, Video, 2010). Results, however, are not expected to be the same at each property, as expectations for different types of properties and meetings cannot be held to the same standard (Krajewski, Ritzman, & Malhotra, 2010). Expected results range from 4.25 at a Four Points location, to 4.3 at Sheraton, 4.35 at Westin and W properties, and 4.55 at the Luxury Collection and St. Regis (Krajewski, Ritzman, & Malhotra, 2010). The area in which scores increased the most was in the pre-planning process,
It has come to our attention that your company will be completing construction on 17 hotels across the United States in the spring and you are committed to providing to your guests the finest
For my interview project, I headed to the Westin Resort in Cape Coral to sit down with Remy Parys and discuss topics regarding the hospitality industry. Mr. Parys is the front desk manager at the Westin and was very knowledgeable about each aspect in the hotel business. This did not come as a surprise after he informed me he had been in the hospitality field for over 20 years; 9 years of that time was spent specifically in the hotel and lodging specialty. At one point in time, he also owned his own company pertaining to vacation rentals. He gave me a superb insight on how the hotel business is operated and then added some of his personal tips and advice.
Introduction Origin of the report General objective Specific objective Scope Methodology Limitation The organization Profile Bacground Five star Hotel Industry profile Departments Team Work Team Work How team works SWOT analysis of Westin Findings Problems Recommendation Recommendations Advantages & disadvantages of recommendation Implementation Contingency plan Conclusion Conclusion
“There is a direct company-customer contact-based relationship.”(Moores, 1986) This experience helps hotels achieve distinction against competitors. But at the same time “the communicated value proposition of the brand has to be clear-cut so that potential guests are able to identify the advantage of a hotel in comparison to its competitors” (Daun and Klinger, Delivering the message, 2006).Apart from communication through words, pictures and logos should also be redesigned in order to make an everlasting connection with the guest.
From a funding and capital sourcing perspective, a more knowledgeable, more experienced hotel owner class was beginning to emerge, which will have a greater influence on the future growth and sustainability of the sector
One of the main tasks of the enterprises of various forms of ownership and spheres of activity - the search for effective ways to manage labor to ensure the activation of the human factor and achieve the best production results. The company «Hyatt Hotels Corporation» is today one of the leading companies offering hotel services. The company, headed more than 500 hotels all over the world, is of great interest as an object of study of the corporate culture, because it includes a huge number of employees (more than 30 thousand people). Hyatt Hotels and Resorts are distinguished unsurpassed quality of services precisely because of its staff. At the heart of the corporate principles of the company have the task to give our employees
To examine various trends over time so that one can take action on a timely basis.
For the business traveller, the Hotel’s state-of-the-art Business Centre is the ideal office away from home. The Hotel offers 13 function rooms of varying sizes including the pillarless Grand Ballroom, which can accommodate up to 2,000 people in theatre-style seating for seminars (Cobaj,