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Burton Snowboards

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Burton Snowboards Jake Burton is the founder and owner of world's leading snowboarding company. Since 1977, his company has created snowboarding gear that sets the standards for the rest of the industry. In order to be successful, his motto is to "always focus on the sport and everything else took care of it self." The Exchange Process at Burton Snowboards Exchange process is when two or more parties' gives something of value to each other to satisfy each party's perceived needs. Exchange process at Burton Snowboards creates a profitable relationship between the company, employees, snowboarding resorts and riders. Burton Snowboards not only gives quality goods to the riders, they give services as well. They create a relationship with …show more content…

That is why Burton Snowboards continually bringing new products to the customers. Accessories, Apparel, Outerwear, Gloves, Boots, Layering and Boards come in different sizes and styles that suit all kinds of customers. Even bags come in all sizes. The demand on children snowboarding market is rising because more and more families have starting to take snowboarding as a hobby, not only the parents can enjoy it, children also have the privilege to snowboard in style. Burton's gear does not come cheap. Its' products are high in cost but in maximum quality. Customers will not be disappointed. The company has a warranty program that offers customers repairs, if covered, within two business days of a claim. If customers are already in the mountains, they can bring their board directly to one of Burton's dealers that can either fix the problem directly or loan them the equipments. At Burton Snowboards, the company services it's customers to their very best creating a profitable relationship between the customer and the company in a long term basis. REFERENCES • Burton Snowboard Web site http://www.burton.com • Alex Brown's Page http://www.udel.edu/alex/index.html • Venture Republic Web site http://www.venturerepublic.com/resources/Market_orientation_marketing_strategy_brand_leadership.asp • Marketing Teacher Store Web site http://marketingteacher.com/Lessonstore.htm#marketing_strategy • CPA Vision Web site

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