Throughout time, the progression and evolution of snowboarding has increased greatly. It has gone from non existence in the late 1970’s, to one of the most watched action sports in a matter of thirty-five years. The upward takeoff and popularity of snowboarding relies on two people, Jake Burton and Shaun White. Jake Burton back in 1977 had the vision for what snowboarding would be, but Shaun White had what it took to manifest that vision. Evidence has shown that time brings change in sports, history has repeated itself with snowboarding, this history reflects the time & changes that has occurred in America.
Snowboarding started as one single brand, Burton. Jake Burton, literally the inventor of snowboarding, was the first to set the bar
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To be apart of something permanent such as a Hall of Fame is another incredible achievement in itself. The mediocre days of Burton up until the early 2000’s were close to an end. Jake Burton and his company were about to take off due to a kid with a passion, a kid by the name of Shaun White.
Snowboarding before the time of Shaun White was like the calm before the storm. At the age of 13 Shaun was professionally sponsored and on his way to changing snowboarding forever. With so much skill and desire, Shaun brought the competition in and really took it to the next level. Not long after his arrival, Shaun was already the face of snowboarding.to snowboarding None of these accomplishments came easy for Shaun or his parents. Before the financial aid of the corporate sponsors took place, “Shaun White’s snowboarding activities cost his parents $20,000 annually” (Gale, 2006). The physical and financial dedication paid off in 1999 when Shaun was first signed to Burton Snowboards. Not long after that, the winning began. Starting with a pair of Silver medals in Halfpipe and Slopestyle during the 2002 X-Games. Gold medals in Slopestyle for 2003, 04, 05, & 06. Gold medal in halfpipe 2003 as well as 2006. Finally, Winter Olympic halfpipe gold medals in 2006 and 2010, with a total medal count of 15 medals (including bronze) between 2001 to 2010 (Gale, 2010). Arguably the winningest
Now before I jump into this essay, I will first give you a background on the history of the sport. The original concept that the snowboard is based upon is the “snurfer”. Developed on Christmas Day, 1965 by Sherman Poppen in Muskegon, Michigan. In 1968, Tom Sims furthered the sport by developing the very first snowboard. Then in 1977 Jake Burton Carpenter developed the first bindings and changed the sport forever.
Snowboarding has reached a height in popularity that has some didn’t think was possible. The snow boring industry has grown by a tenfold by now grossing 5 billion dollars a year. Many companies have invested millions of dollars into
The battle between skiing and snowboarding has been going on for years. Many loyal skiers and boarders have fought for their style of shredding the powder. This controversial topic has torn many friendships apart. Snowboarding participation fell 4.5 percent during the last five years, while skiing grew 6.7 percent, according to the National Ski Areas Association. Skiing is better than snowboarding because skiing is much easier to learn, skiers have more agility, and skiing is much safer.
It was pleasant enough to be able to stand comfortably outside in a light jacket or sweatshirt. A perfect day to glide down a powdery mountain along with my best friend. The anticipation was building as I sat in the back of Mrs. Smith’s eighth grade classroom. In a matter of minutes I would be packing my gear into the car and traveling toward impending doom: Sundown Mountain, twenty one runs of exhilaration and danger. At that point in time I didn’t know whether to be excited or nervous. Snowboarding was completely new to me, not too much different than skiing except for the fact that my balance would be shifted differently. I struggled enough as it was keeping my balance on skis. How could I possibly be able to successfully maintain my balance on a board?
Imagine being at the top of the world, on a bitter cold mountain, over top of an enormous crowd. The lustrous lights are shining below on the massive jump created for the professional snowboard competition that will decide whether you win or lose the competition. I have dreamed of being a professional snowboarder as my dream job ever since I have been introduced into the sport of snowboarding. Being on top of the enormous slope and strapping into my bindings instantly makes me feel relaxed and puts a grin on my face. While gliding down the mountain I become focused and dialed in on my riding. Being a professional snowboarder as an occupation, I would compete in large competitions such as the X- Games or the Olympics to win prizes and gain popularity. The excitement from the crowd and the view from the course would give me goosebumps as I race to the finish. This would give me the rush of happiness and excitement every time I strap into my bindings to compete and make it seem like I would never work a day in my life. Competing in snowboard competitions as a professional snowboarder would be my passion and dream job in life all while traveling and being with friends.
Next, How she became famous in snowboarding. She has been snowboarding since she was 4 years old, so she has lots of experience. So you know
Waking up and looking outside, the snow is several inches deep covering the grass, the street, and the snow-banks are knee high. These are the perfect conditions, for one thing, snowboarding. A snowboarder knows the prime conditions to ride and will do anything to make sure they are on the mountain ready to go when those conditions arise. In preparation for snowboarding, you’ll need to consider the temperature, where you will be riding, and what type of gear is needed for the conditions.
Falling over and over onto the dense sleet surface, with snow penetrating what’s left keeping you warm; your initial experience of snowboarding. Similar to other learning experiences, but perhaps not as harsh. Learning is a journey filled with challenges and sometimes failures. What determines the outcome is whether you can persevere and receive the everlasting reward of success. Learning is what you make of it, may it be learning to snowboard or applying it into the classroom setting. It will be an enriching skill you will be able to apply universally.
during year 12 and year 13. However, in year 13 and year 14 total current assets fell
Tony Hawk was a professional skateboarder that was helping Shaun White with skateboarding. When Shaun was finally 17 years old he turned into a pro. For snowboarding he was trained by a man named Burton. He made Shaun white a famous professional at snowboarding. He then started his career which was snowboarding after he turned pro in Burton's
Burton created and owns the US Open snowboarding championships, in addition to the enormous success in the snowboarding industry; it has the potential to grow beyond the U.S. The possibility to create similar events in Europe, China, Japan and Canada, where the demand for snowboarding is increasing, could benefit Burton. Through development
Snowboarding has an amazing background and explanation of how it came to be. It all started with the people who surfed and skateboarded. They wanted something similar to do in the winter. Sherman Poppen was the creator of the snurfer (an early snowboard) in 1965. Sherman was one of the skateboarders who wanted to surf but lived in Michigan. One day he nailed two skis together and attached a rope with a handle to the front thus creating the snurfer. Sherman then called his friends, who were engineers for the Brunswick Corporation and asked them to make some of the snurfers. The Brunswick Corporation made skis, bowling balls, bowling alleys, and bowling pins. The snurfer took the world by storm, but people wanted a safe way to ride. Eventually Jake Burton Carpenter started making a new model called the ski board and this was the first company for snowboards. Jake Burton was a Stockbroker who fell in love with snowboarding and decided to take the risk and start making them. He became the founder of the
Shaun feels very proud of himself after he wins a gold medal. Shaun White feels that snowboarding is very fun and entertaining. He has brown eyes and red hair. He was motivated by his brother so he followed him to the YMCA. After that he started taking snowboarding lessons to continue his dreams. Some of Shaun White’s other hobbies are playing guitar, mountain biking, and surfboarding.
Jake Burton is the founder and owner of world's leading snowboarding company. Since 1977, his company has created snowboarding gear that sets the standards for the rest of the industry. In order to be successful, his motto is to "always focus on the sport and everything else took care of it self."
At its peak burtons controlled over 40 % of the US snowboarding market and remains the market leader despite growing competition.