Business and Marketing Plan:
P&R Ski and Snowboard Shop
Zurich, Switzerland
Table of Contents:
Executive Summary
Objectives
Mission
Company Summary
Company Ownership
Start-up Summary
Products
Market Analysis Summary
Market Segmentation
Target Market Segment Strategy
Competition and Buying Patterns
Strategy and Implementation Summary
Competitive Edge
Sales Strategy
Sales Forecast
Management Summary
Personnel Plan
Financial Plan
SWOT Analysis
Executive Summary
P&R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment.
P&R Ski and Snowboard Shop sells a range of items related to skiing and snowboarding; we will also sell items suitable for
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Company Summary
P&R Ski and Snowboard Shop intends to provide customers with the quality products they need to maximize their enjoyment and accomplish their goals. We will provide our customers with a knowledgeable staff that enjoys working in this atmosphere and helping others.
We fully expect to grow quickly. Many businesses start under the same assumption but due to work ethic, desire, and job enjoyment, P&R Ski and Snowboard Shop is expecting to make a profit in the early stages of its life. Sales are forecasted to be conservative in the first month but are expected to increase by 2% each month thereafter, with a first year growth rate of 12%.
This assumption appears to be accurate given the fact that the outdoor equipment wholesale industry is growing at an 11.5% annual rate.
Start-up Summary
The two main costs involved in starting up a ski shop will be premises and stock. A significant amount of floor space will be needed to display equipment and a large storage area, making a central location very expensive. Space will be particularly important and a shop stocking specialist equipment may find it easier to be located away from the town centre, as customers will be more willing to travel to seek out precisely what they require. Money for stock may be limited at first, so rather than carrying a large range,
Snowboarding has reached a height in popularity that has some didn’t think was possible. The snow boring industry has grown by a tenfold by now grossing 5 billion dollars a year. Many companies have invested millions of dollars into
* Some barriers the business will face are high initial costs to stock the entire store and build a race track for organized events, shipping costs to ship all of the product from the manufacturer to the store.
This would be a concern for Custom Snowboards and indicates they may not have the
Burton Snowboards takes surfing to the mountains, with premium snowboards and equipment. Jake Burton, the world’s first snowboard maker, founded the company in 1977 in Londonberry, Vermont. Despite it being small and privately owned, Burton is the industry leader in snowboards and equipment controlling 40% total market share in the winter sports industry. Burton is a global business with its main headquarters in Vermont, Japan and Austria and worldwide distribution capabilities in over 35 countries. Burton Snowboards operates three factory outlet stores in Vermont, Massachusetts, and Austria. To create buzz marketing, Burton encourages newbie’s to experience the slopes with its Learn To Ride (LTR)
* If we surmise that the company’s specialist’s predictions of 4% on market growth along with renewing current and or adding more customer contracts then the profits should be as follows:
Next Casey worked for a company called Gander Mountain, a retail network of stores for outdoor recreation like hunting, fishing and camping, from January 2009 to March 2011. At Gander Mountain, Casey held three different executive positions. He was a Regional Vice President over the southern region, where he was responsible for fifty-six stores in sixteen different states. Another position he held at Gander Mountain is the Senior Vice President of Marketing and Senior Vice President / General Merchandise Manager, where he was responsible for the entire buying department. After Gander Mountain, Casey became the Senior Vice President of Big Rock Sports in Graham, North Carolina. Big Rock Sports is a distributor of hunting, fishing, camping and marine products. Casey led a merchant and inventory team of twenty-nine responsible for purchasing, assortment and allocation of two-hundred thousand stock keeping units across all of North America. He was also a member of the Executive Ownership Group. In 2014, Casey was the Senior Vice President for Running Specialty Group (RSG) in Denver, Colorado. Running Specialty Group was a startup in 2014 and now RSG currently owns and operates fifty-eight running specialty stores in twelve states. He was responsible for all purchasing, planning, allocation and replenishment. Currently, as the store manager of Rugged Wearhouse, Casey is responsible for processing and managing his associates.
Items purchased online from the EMS store are those that include gear for high testosterone sports including mountain biking, kayaking and skate boarding. These sports require gear of best quality you would want to avail from the ideal store which is eastern mountain sports online store.
The organization is Skadurz Pro which is a store that sells skateboard and snowboard equipment as well as clothing, shoes and accessories.
With activities like skiing, snowboarding, and snowboarding, sledding, tubing, snowmobiling, and cross country skiing, this is the perfect place for those who enjoy anything that has to do with the snow. There are many places allover Lake Tahoe that offer the supplies for each and every one of these activities. For example, Powder House Ski and Snowboard Rentals offers supplies for skiing, snowboarding, snowshoes, skates, and they even have a stock of winter clothes to wear! This amazing business even has a delivery service, which will bring ski and snowboarding equipment directly to you! In addition, Camp Squaw Valley is an amazing place to visit if you
The lighting is darkened deep inside the brambles of the forest enclosed by high rock walls on either side. A small bridge lies ahead where the rock covering ceases. On either side of the bridge stand two timber wolves, frozen in a snarling confrontation, and a small beaver sits motionless, peering from under the bridge unsure as how to proceed, and further across a family of ducks, unlike the wolves and beaver, move around gleefully, quacking at each other in a small pond. Farther up the rock walls there is a rock climber, forever stationed in the high wall side. On the one side of the bridge it leads to a spacious room full of fly bait and assorted tackle. The other side leads to a wide space, displaying an aquarium of Colorado native fish. This kind of environment, discreet, yet very played out, lines the entirety of Bass Pro Shops, encompassing the serenity of nature into their layout of products, and morals of business etiquette.
Moreover, return on equity, gross profit margin and fixed asset turnover are also improving over the period demonstrating the overall good health of the business. Finally, percentage of sales growth is improving over the four years period and as Mr. Maris said “the company will continue to grow in the foreseeable future”
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Burton Snowboards not only gives quality goods to the riders, they give services as well. They create a relationship
Cover Page 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Chart: Start-up 2 Table: Start-up Funding 3 Table: Start-up 3 2.3 Company Locations and Facilities 4 3.0 Products 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 Table: Market Analysis 4 Chart: Market Analysis (Pie) 5 5.0 Strategy and Implementation Summary 5 5.1 Competitive Edge 5 5.2 Sales Strategy 6 5.2.1 Sales Forecast 6 Table: Sales Forecast 6 Chart: Sales Monthly 7 5.3 Marketing Strategy 7 6.0 Management Summary 7 6.1 Personnel Plan 7 Table: Personnel 8 7.0 Financial Plan 8 7.0