Big Tobacco Advertising

Breaking the addiction to smoking is never an easy task. There are so many excuses for not quitting while conversely there are just as many justifications to quit. However, whereas some may quit successfully boasting of awe-inspiring feats of willpower others may find that they remain stuck in a continual fluctuation struggling to break the addiction with a self imposed evil that seems almost inescapable.

Of the roughly 42 million adults in the US that use tobacco, nearly 69% of smokers want to quit and more than 42% of those wishing to quit will make the attempt through various methods(1). These methods range from the "cold turkey" method, nicotine replacement therapy, behavioural therapy and even medicine. Each method has it's unique strengths and weaknesses as well as varying success rates. There are many reasons to quit and many ways in which to do so, either with methods that involve slowly weaning off of nicotine, like gums and patches from replacement therapy, to nicotine-free methods which require support from various sources.

Is Dr. Seuss Considered an Artist? Imagine you were in Dr. Seuss’s shoes. You are one of the most famous artists in the world. Being able to be recognized as a child’s hero, having creativity, and being imaginable.

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

As I approached my 50th birthday and realized that I'm now a middle-aged man who had been smoking for 20 years, I knew I had to find something that would help me kick the addiction once and for all. I read several articles and books on how to quit smoking, but nothing I read seemed to keep me from going back to cigarettes.

They both Research the facts of tobacco and give statistics in their advertisements. However this doesn’t always work so they research who their audience is and use an effective method to make them stop smoking. Then they took Action, whether it be scaring them, making them feel guilty, or making them feel like they were targeted. They Communicated through television commercials, social media, and by word of mouth. They have both Evaluated the effects of their campaigns and have enjoyed the results. 23 percent of teens smoked cigarettes in the year 2000, now in the year 2017 only 6 percent of teens smoke. The company that lost value in this case was the Big tobacco companies. They have taken a hit with this new generation of potential tobacco users not using. The media has shown that these anti-tobacco campaigns have affected Big tobacco’s stocks bringing them down from 7-10

Researchers and doctors all over the world constantly discuss smoking problems. There is an incredible amount of information offered to people who fight the desire to light a cigarette, on a daily basis. But, as any drug, smoking is difficult to be forgotten, even with all the issues it brings.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Smoking adversely affects almost every organ in the smoker’s body (CDC, 2014). The harm does not stop there: The damaging effects of smoking go beyond the smoker. Being exposed to secondhand smoke can cause severe health problems and even death. (NIDA, 2015). It can be difficult for a smoker to quit smoking because of the addictive properties contained in Nicotine. Just like with many other addictive drugs, when a smoker tries to quit, there is a period of withdrawal causing symptoms such as irritability, nervousness, sadness, insomnia and a greater appetite. There are many forms of assistance available to smokers in order to help modify their harmful behavior. With the assistance of a counselor, medications, or other available self-help tools, smokers can learn how to develop coping strategies when faced with a nicotine

The evidence suggests that many smokers want to quit but can’t. In 2010 68.8% of smokers reported they would like to quit smoking entirely

It necessitates a quantum change in both laws and public health lobbying. The tobacco industry's denial of both the adverse health effects of tobacco use and the addictive power of nicotine (despite the industry's internal research confirming these effects), as well as industry advertising aimed at teenagers in circumvention of legislative intent, all dictate stronger laws to protect the public's health. To pass needed legislation and to stave off the tireless legislative efforts of big tobacco, health organizations need much more effective, united lobbying. They should unite behind tobacco control as a joint priority and, a priori, each should agree to devote a defined portion of their dollars and political chits to this cause. The all those too frequent fights among natural allies about which position to adopt on smoking legislation need to end. For example, recently the American Heart Association supported full-page ads in the western edition of the New York Times that blasted Governor Wilson and the California Medical Association for subverting the will of the electorate in proposition 99. The American Lung Association and the American Cancer Society were not sponsors of the advertisement. Regardless of the merits of their respective positions on this issue, organizations committed to tobacco control need to forge consensus

In the IT world you are judged off of your experience. My age has limited my chance for experience. So, in the IT world where I am surrounded by 30-45 year old men who have been doing the job way longer than I have, my voice isn’t heard much. The ideas I pitch get crumpled up and thrown away. I feel like a henchman who comes up with a great idea; then, my boss comes and takes credit for the thinking of it first. There was one time where their discrimination against me blinded them from seeing something really important, and they regretted it.

The main character of the novel Thirteen Reasons Why, Hannah Baker, committed suicide because of thirteen “reasons” that she divulged in a set of audiotapes. These reasons were people who either bullied her in some cruel way, or just ignored the fact that Hannah needed help. Whatever their crime against Hannah, each of these people affected her identity. Most of them negatively, but not all.

Can one limit what is advertised? Who is to say whether cigarette advertising is ethical? There have been many bans on tobacco advertising. There is a notion that advertising cigarettes is unethical because society has claimed it to be. Smoking has been one of the biggest parts of advertising for decades. Doctors would promote certain cigarettes. Many believed cigarette smoking to be a way to relieve the stress of a long and stressful day at work. Today, many people view smoking as a form of suicide. It is a well-known fact that many people die from diseases that are caused by smoking. It is unethical to advertise tobacco use because

To make matters worse, the tobacco companies are making millions from teen smokers. Tobacco companies use advertising to manipulate both teens and adults. They present images that are hard to shake, even when you know the truth. Have you ever seen a cigarette ad where people are wrinkled, middle-aged or coughing and in the hospital dying of lung cancer? Of course not! In most ads, smokers are shown the way that teens would like to be: attractive and hip, sophisticated and elegant, or rebellious.