Pro Tobacco Advertising

We know that smoking is bad and what ingredients they put in a cigarette, but why do people still do it. This advertisement was called by many throughout the internet, “the best anti-smoking ad ever”. This campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children

The ad shows rhetoric appeal in pathos and ethos because of its accusational statement, “Smoking isn’t just suicide, it’s murder.” The Chilean Corporation Against Cancer’s ad tries to pertain to nonsmoker and smokers to persuade this audience to either stop smoking or stop others from smoking around them for the sake of their progeny. The attitude of the ad is accusational because it is accusing smokers of being not only suicidal but murders as well. The bag over the kid’s head represents the cigarette smoke entering his lungs and suffocating him. The ad tries to appeal to the parental view of childhood innocence, the parental fear of the child losing its innocence; also, the natural parental instinct to protect their children

The advertisement provides genuine effects that can occur from the use of tobacco products. This is a use of logos, a rhetorical technique that uses reasoning and logic to persuade someone. People often ignorantly think

Smoking continues to be an increasing problem in both the United States and around the world. Advertisements of many types continue to aid in lowering the use of cigarettes by teenagers. In this advertisement, published by the Food and Drug Administration (FDA), many rhetorical devices are used to help appeal to the audience’s senses, understanding, and perception on smoking cigarettes. Using a young woman in the advertisement shifts the focus towards teenagers that smoke cigarettes, have thought about smoking, or have been around others that do smoke. With the incorporation of the FDA’s “The Real Cost” campaign logo, facts about the outcome of smoking, and the photograph of the young girl's face, this advertisement serves the purpose of grabbing the attention of teenagers that use cigarettes and warns them of the negative outcomes of smoking by using certain appeals: ethos, pathos, and logos.

The woman clerk tells her that she needs to give more. The advertisement shows the consequences of smoking because the young woman must give part of her skin in order to pay for the rest of the cigarettes. This advertisement was produced by the Centers for Disease Control and Prevention whom is known for promoting anti-smoking. In this advertisement the CDC shows smokers the consequences of smoking through the visual effects. This is very effective because the advertisements show the three rhetorical appeals.

Throughout this, the advertisement will reveal the danger of smoking cigarettes and promote smokers to quit. The ad was created to invoke a response from its audience which is smokers and non-smokers. In the non-smoking audience, the ad will try to decrease their compulsion to smoke. After witnessing the anti-smoking commercial and seeing the harmful health conditions former smokers are in, non-smokers shouldn’t want to be in that position. Others may feel as if this ad doesn’t concern them because they don’t smoke or it has little to no effect on their lives. This group may also feel that this video should convince smokers to want to quit, but it’s most likely not the case. To smokers, the image will only remind them of what harm they’re doing to their bodies. Smokers would also become apathetic to the commercial because they’re already informed about the consequences and addiction of smoking. Smokers may also look at the advertisement as a personal attack simply because smoking is viewed as such a bad thing in the United

Camels cigarette ad and a CDC ad (centers for disease control and prevention). Vintage ads are hard to take seriously by today 's standards, if only because they depict smoking as something so essential to personhood—it is hard to imagine that sort of shamelessness in today 's market. When we look at cigarette advertising in today’s society we see that it portrays smoking as a non-harmful addiction. Along with different cigarette advertising techniques, antismoking campaigns have been developed to grab the attention of everyday viewers. Each ad gives you a different perspective on each ideal image of cigarette smoking.

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

According to Action on Smoking and Health (ASH), 36.5 million Americans currently smoke, that is about fifteen percent of the population which is equal to the combined population of America’s twenty-five largest cities. Although anti-smoking advertisements are shown throughout the United States, people do not take them seriously half the time. The advertisement in this analysis showcases a grayish background, with the colors focusing mainly on a cigarette box that has the cigarettes put into crayon labels and the box also opens like a crayon box. There is also a child’s writing with crayons saying, “Just like mommy.” From this, the image showcases the dangers of smoking and the causes it has on loved ones. This advertisement uses strong ethos, pathos, and logos to get ASH’s point across very clear.

Starting off we see emphasis on a marred woman holding a cigarette, along with the alarming text “Warning” at the top of the ad. “When you smoke it shows” is also clear, due to the large text that was used to display it. Placement of such content like this incites the reader to infer that the propaganda is trying to recommend you to not yield to cigarettes. Smoke is repeated throughout the ad many times to keep reminding the audience that’s related

Did you know that about 53,000 nonsmokers die every year from secondhand smoker? It is the number one cause death that can be preventable. Anti-smoking advertisements occasionally pop up throughout our society showing the harmful effects tobacco through graphic pictures, images, and commercials. The advertisement I chose using the image of an innocent child around the presence of cigarette smoke to foreshadow its ascent into heaven. Off to the side appear the words, ‘”Children of parents who smoke, get to heaven earlier.” This powerful image utilize the image rhetorical appeals ethos, logos, and pathos through the image it implied meaning. This image is able to promote awareness of deadlines of secondhand

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

Although tobacco and alcohol products differ, they share a high level of addiction and are “among the top causes of preventable deaths in the United States” ( U.S Department of Health & Human Services, 2007 ). As stated in Controversies In Contemporary Advertising by Kim Bartel Sheehan (2014), “tobacco and alcohol advertising are probably two of the most thoroughly examined and criticized categories of all advertised products” ( p.177 ). Yet, advertisers continue to heavily invest on promoting these products considering the “total spending on wine, beer, and spirits was almost $2 billion” with another “$10 billion spent on tobacco advertising globally in 2008” ( Sheehan, 2014, p.177 ). In response to the advertisers selling efforts and ad spendings,

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

The electronic cigarette company Blu, is a cigarette company that specializes in electronic cigarettes. These cigarettes contain a nicotine based liquid that is vaporized and then inhaled. This ad was published in October 2011, in a magazine called Men's Journal which provides men with health and style tips. The intended audience of this ad are traditional smokers that are looking for a smoking alternative. The overall purpose of this ad is to switch traditional smokers over to Blu. This ad to me is false advertisement and just causes a swap of addiction. The slogan, “nobody likes quitter”(Blu pg. 12), the portrayal of the smoking man in the ad, and the apparent pros that Blu gives in the ad, are misleading and inaccurate.