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Advantages And Disadvantages Of Models Of Communication

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5.1 Introduction
Communication is an integral part of human existence. Communication decides the very identity of human beings. Modern society is turning into an information society and communication is the exchange of this information. Communication is a process basically concerned with sharing or transferring information from a Sender to a receiver with the use of a medium in which the communicated information is understood by both sender and receiver. It starts with the transmission of message by communicator and end with receiver’s feedback. Models of Communication are conceptual models used to explain the communication process in humans. They can be graphically represented for easy comprehension of their process. In communication model, …show more content…

The sender encodes a message and sends it to the receiver who in turn decodes it, encodes it and sends it back to the original sender. In this model there is a two way communication process that takes place. This model has added feedback, indicating that communication is a two way process not one way. It also has “field of experience” which includes our cultural background, ethnicity geographic location, extend of travel, and general personal experiences gathered in our lifetime. This model indicates that the speaker and listener would be able to communicate better if they have common fields of experience, or fields which overlap.
Limitations:
There are certain drawbacks to this model. They are as follows
• This model does take feedback into consideration however it is not simultaneous. For example, in case of instant messaging, the sender sends an instant message to the receiver, and then has to wait for the instant message from the receiver to react. Here the sender and the receiver have to wait for their turns, only when one sends the feedback then the second can receive and send a feedback.
• This model does not indicate that communicators can both send and receive messages simultaneously.
• The model fails to acknowledge the dynamic (changes over time) nature of communication process.
C. Transactional Model
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Cascading model
 Introduction
The Cascade Communication Process downloads team deliberations to all organizational levels. At the same time, it uploads the organization’s reactions, suggestions, alternatives, and ideas back to the team—and all without elaborate technology. The benefit of this dynamic two-way communication is that teams truly become interactive bodies that tap into the creativity of the whole organization.
 Process
Cascade communications work by sending messages down the chain from senior executives or Executive Board to senior managers. They in turn pass the message to their junior managers and then through every layer of management through to the workforce. Research shows that staff likes to receive information via their managers; this approach utilizes that personal approach.
Let’s understand this example:
Senior managers or Executive Board meet to discuss the messages they want to see broadcast throughout the organization
These are then discussed with the internal communications team (or HR) and the messages developed
Senior managers then call together all their direct reports and brief them, this process of reporting down occurs until everyone in the organization has received the

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