Exercise - Scanning the Marketing Environment (12)

5.2 identify the six steps in personal selling.

ANSWER 2-3 SENTENCE FOR EACH NUMBER

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?

Adamjee Insurance is in direct competition with Jublee Insurance, EFU Insurance and others and wishes to check their position in against of competition. Then what are the measures they may use for evaluating their brands in comparison to the direct competition. Please also indicate how they may evaluate properly and what would be the benefit of using the comparison.

Please help me to answer the attached question. Thank you.

(1) Is there a point at which responsibility for productsafety shifts from the seller to the buyer? Explain youranswer. (2) If providing full information about productsraises prices, should businesses still be required to doso? Why or why not?

Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do  some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed; that is, are there instances in which transactional selling is still appropriate? If so, when?

Test marketing is a step in the new product development process. In the chapter it was stated that some marketers see test marketing as an essential step, almost a mandatory step. Other marketers see it as a step that can be eliminated because it tips off competitors about an organization's pending actions.   What are the main disadvantages of implementing a test marketing strategy?"

OM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.

Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.

1. What is low pressure selling and how it is different than high pressure selling?

ANSWER NUMBERS 2-5 WITH 2-3 SENTENCE FOR EACH NUMBER WITH OWN ANSWER/OPINION

A brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association   Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for:  - Customers - Company  - Competitor

Choose a new product that you have purchased. What did you think about prior to purchasing the product? How long did you wait to purchase the product after it came out (innovator, early majority, late majority, laggard) Why? Where you satisfied with the product, why or why not? Has this product been successful in the market?

12 ASAP... Use current products familiar to you. Find at least three examples at each stage of the product life cycle (Introductory, maturity, growth, decline). Please explain why the product fits that stage.

1. What are 2 ways in which your company can avoid a disruption created by a regular vendor that cannot deliver a component of a product you make? 2. Describe one advantage and one disadvantage for the Push business model

How can a firm measure its brand image/position? For example, if a company would like to position itself as a premium brand, how will it know if it was successful in doing so?

With a company only considering extra small, and small size to the clothing it sells. What should be the end matter and supplementary material of this company?

Pretend that your company has been making and selling one product for the past fiveyears. Plan to make additional three products. These may be in the same category as the firstproduct or not. Use the following format.

There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car.  But buying a car focuses more on the product, whereas renting involves the service.  Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.

The text says that branding is much more than labeling or packaging. Provide three examples where you believe the products or services did not live up to the brand. Use one of these examples to provide a more detailed description of how the offering's brand promise was inconsistent with your experience.

1. How do new buy, straight rebuy, and modified rebuy differ?

Please answer the following True False questions. Please answer it as early as possible please... 1. A licensed product, marketers use the parent brand to enter a different product category. 2. The brand extension can also be called a master brand. 3. Variable costs vary directly with the level of production 4. Charging a high price because you have a substantial competitive advantage is known as price skimming. 5. Fixed costs vary in line with the quantity of the product produced or sold
.

Please explain the different marketing management orientations in one paragraph.