Exercise - Scanning the Marketing Environment (12)

5.2 identify the six steps in personal selling.

1. Overselling: In class we encountered examples where firms got in trouble for selling customers services they did not need or require (e.g. Wells Fargo). Is preventing overselling the responsibility of the seller or the buyer? How does your answer depend on whether we are considering (a) a car salesman (selling you a $50k BMW), (b) a dentist ("selling" you a $10k implant), or (c) a plastic surgeon ("selling" you an elective $10k face lift). What institutions are in place to address these issues?

Adamjee Insurance is in direct competition with Jublee Insurance, EFU Insurance and others and wishes to check their position in against of competition. Then what are the measures they may use for evaluating their brands in comparison to the direct competition. Please also indicate how they may evaluate properly and what would be the benefit of using the comparison.

(1) Is there a point at which responsibility for productsafety shifts from the seller to the buyer? Explain youranswer. (2) If providing full information about productsraises prices, should businesses still be required to doso? Why or why not?

What are the strengths and limitations of co- or sub-branding (in moving the Marriott brand vertically upward and downward in terms of price and quality)?

Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do  some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed; that is, are there instances in which transactional selling is still appropriate? If so, when?

Test marketing is a step in the new product development process. In the chapter it was stated that some marketers see test marketing as an essential step, almost a mandatory step. Other marketers see it as a step that can be eliminated because it tips off competitors about an organization's pending actions.   What are the main disadvantages of implementing a test marketing strategy?"

Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products?

OM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.

Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.

1. What is low pressure selling and how it is different than high pressure selling?

ANSWER NUMBERS 2-5 WITH 2-3 SENTENCE FOR EACH NUMBER WITH OWN ANSWER/OPINION

Choose a new product that you have purchased. What did you think about prior to purchasing the product? How long did you wait to purchase the product after it came out (innovator, early majority, late majority, laggard) Why? Where you satisfied with the product, why or why not? Has this product been successful in the market?

How can a firm measure its brand image/position? For example, if a company would like to position itself as a premium brand, how will it know if it was successful in doing so?

With a company only considering extra small, and small size to the clothing it sells. What should be the end matter and supplementary material of this company?

Pretend that your company has been making and selling one product for the past fiveyears. Plan to make additional three products. These may be in the same category as the firstproduct or not. Use the following format.

The text says that branding is much more than labeling or packaging. Provide three examples where you believe the products or services did not live up to the brand. Use one of these examples to provide a more detailed description of how the offering's brand promise was inconsistent with your experience.

Describe the product (kellogg's Frosted Flakes) in a brief statement and in what general class of goods that the product (Kellogg's Frosted Flakes) competes in.

1. How do new buy, straight rebuy, and modified rebuy differ?

Please answer the following True False questions. Please answer it as early as possible please... 1. A licensed product, marketers use the parent brand to enter a different product category. 2. The brand extension can also be called a master brand. 3. Variable costs vary directly with the level of production 4. Charging a high price because you have a substantial competitive advantage is known as price skimming. 5. Fixed costs vary in line with the quantity of the product produced or sold
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Circle the correct answer for each of the following: 1. What builds the image of the product in the minds of consumers? A.The trade name. b. Price. The product itself. d. After sales services. 2. In what element of the marketing mix lie the benefits that the consumer gets? a. Pricing. b. The product. c. Distribution. d. Promotion. 3. What is the only component that brings revenues directly to the Organization? a. The product. b. Distribution. c. Promotion. d. Pricing. 4. What is the function associated with all activities aimed at improving the image of the enterprise to the public? a. Personal selling. b. Public Relations. c. Advertising. d. Promotion. 5. Which of the following jobs aims to influence and win customers to buy a business product? a. Promotion. b. Personal selling. c. Advertising and publicity. d. Public Relations.

A new venture is expected to be attractive, timely, durable and anchored in a product or service that creates or adds value for the buyer. how did ILINC fit with this description? how did ILINC fit with trends in economic forces, social forces, technological advances, and political and regulatory changes?